UV Ray Appoints Distributor for Western Balkans Market
Printing and packaging operators in the region gain local access to UV Ray technical expertise and curing equipment.
Updated on Oct. 27, 2026 in Consumer Goods
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UV Ray has named Flexibles d.o.o. as its regional distributor for the Western Balkans, expanding its reach into markets including Serbia, North Macedonia, and Bosnia and Herzegovina. The appointment formalizes a relationship following previous equipment supply projects in the region.
Why it matters
This partnership shifts local supply chain access for printing and packaging operators by providing a centralized point for high-performance UV LED technology. For businesses in the region, relying on local distribution can reduce lead times and improve access to technical consultancy.
The distribution deal follows the successful integration of 6 MaxLEDPure 616mm water-cooled LED UV systems on local press equipment. Flexibles d.o.o. brings over 20 years of sector experience to this partnership.
The players
UV Ray
A developer and manufacturer of industrial UV curing systems used in printing and packaging applications.
Flexibles d.o.o.
A Balkan-based supplier providing technical consultancy and equipment for the printing and finishing industry.
Milan Živić
The owner and leader of Flexibles d.o.o.
The details
Flexibles d.o.o. operates as a specialized consultant and equipment provider for flexible packaging, label production, and finishing. By leveraging this partnership, the firm will offer UV Ray technology alongside its existing technical services. The arrangement effectively channels industrial UV curing solutions through a local entity that is already integrated into the regional flexo press supply chain.
Timeline
October 27, 2026: Flexibles d.o.o. is officially appointed as the distributor.
Market Landscape
This partnership formalizes the regional distribution network for water-cooled LED UV curing systems to better support high-output flexo press operations. It follows an industry-wide trend toward adopting UV LED technology to replace traditional drying methods for improved energy efficiency.
Operators in Serbia, North Macedonia, and Bosnia and Herzegovina should evaluate whether this new distribution channel simplifies procurement for their ongoing press maintenance or upgrades. Firms currently utilizing flexo press setups should monitor how this partnership changes local technical support availability.
The takeaway
The appointment establishes a direct local pipeline for UV curing hardware that was previously project-dependent. Facility managers should review their current maintenance contracts to determine if they can leverage this new distribution agreement for future system components.
Further reading
Learn more about the latest developments in the Consumer Goods sector.
Source note: This article includes information reported by Labelsandlabeling.
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