Everlab Hires Alchemy One to Lead Media Strategy
The healthtech company is outsourcing its media planning as it scales its brand presence in international markets.
Updated on Oct. 28, 2026 in Advertising
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Healthtech firm Everlab has appointed Alchemy One as its media agency to oversee strategy, planning, and buying. The move follows the company’s recent $65 million Series A raise and aims to accelerate brand awareness as it expands operations.
Why it matters
As Everlab transitions from its 2023 founding toward international scale, shifting from internal coordination to a specialized media agency signals a tactical pivot toward aggressive customer acquisition. This move reflects a common growth stage for startups leveraging fresh capital to expand beyond their initial patient base.
Everlab secured $65 million in Series A funding to support its expansion, building on a track record of serving 20,000 patients since its launch. The firm now operates across Australia, New Zealand, and the United Kingdom.
The players
Everlab
A healthtech startup founded in 2023 that provides services to over 20,000 patients across Australia, New Zealand, and the UK.
Alchemy One
A media agency with experience managing strategy and planning for growth-stage businesses including Square and Lyka.
OUTSIDE IN
A creative agency appointed to handle brand design and communication strategy for Everlab.
The details
Alchemy One will lead media planning and buying, moving to manage brand awareness campaigns across international markets. By outsourcing these functions, Everlab intends to professionalize its scaling strategy, utilizing the agency's prior experience with high-growth firms like Square and Lyka. OUTSIDE IN will continue to handle creative services for the healthtech provider.
Timeline
2023: Everlab was founded in Melbourne.
2026: Everlab opened a new branch in the UK.
- 2026-10-28
Everlab appointed Alchemy One as its media agency.
Market Landscape
Everlab follows the established pattern of startups using fresh venture capital to institutionalize their marketing function through external partnerships. This transition to specialized media agencies is a common milestone for firms moving from local market entry to international scale.
Operators scaling via venture funding should monitor how these agency appointments affect customer acquisition costs compared to prior in-house efforts. Evaluating the agency's prior track record in the healthtech sector is critical to ensuring marketing spend correlates with patient growth.
The takeaway
Appointing a dedicated media partner is a signal that a startup is ready to trade experimentation for disciplined, multi-region growth. Founders should evaluate if their current internal marketing capacity can support this level of strategic planning before scaling into new jurisdictions.
Further reading
For more on how high-growth firms structure marketing operations, visit our Advertising section.
Source note: This article includes information reported by Campaign Brief.
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