Platformance Launches Free App Benchmarking Tool
Marketers in the UAE and Saudi Arabia can now access competitive performance data without enterprise subscription costs.
Updated on Oct. 28, 2026 in Advertising
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Platformance has launched AppMonitor, a free benchmarking tool for marketers in the UAE and Saudi Arabia. The tool tracks app performance metrics from the Apple App Store and Google Play to help teams analyze competitive rankings and user feedback.
Why it matters
Marketing teams in the region often face high enterprise subscription costs for competitive intelligence data. This free tool aims to lower the barrier to accessing performance metrics, allowing teams to better communicate app issues to product departments.
App downloads across the GCC grew 2.6 percent in the first half of 2025, compared to 0.5 percent growth globally. During the same period, in-app purchase revenue in the GCC reached $700 million, marking a 20 percent increase.
The players
Platformance
A provider of mobile app marketing and advertising intelligence tools.
The details
AppMonitor aggregates category rankings, version history, and rank movement directly from the Apple App Store and Google Play. By tracking these metrics alongside user review themes, the tool enables marketing teams to correlate product updates with shifts in app visibility and user sentiment. This provides a data-backed foundation for marketers to justify product roadmap changes to internal development teams.
Timeline
H1 2025: GCC app download and revenue growth occurred.
November 2025: Bidease and Sensor Tower published their growth report.
October 28, 2026: Platformance launched the AppMonitor tool.
Market Landscape
The launch of AppMonitor follows the Bidease and Sensor Tower report detailing significant growth in the GCC app ecosystem compared to global markets. This move highlights an increasing focus on localized data tools to support the region's rising in-app purchase revenue.
Marketers operating in the GCC should evaluate whether this free tool reduces their reliance on paid enterprise subscriptions for competitive monitoring. Use the platform to track how product updates or pricing shifts correlate with your app's rank movement against local competitors.
The takeaway
Free benchmarking tools lower the entry barrier for competitive analysis, enabling smaller teams to compete with enterprise-level visibility. Monitor your app's daily rank changes and user review sentiment themes to identify potential friction points that are impacting your customer acquisition.
Further reading
For additional context on the tools marketers use to track performance, visit the Advertising section.
Source note: This article includes information reported by Campaign Middle East.
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