Big Heart Foundation Launches Gaza Olive Campaign
The initiative seeks to restore agricultural production after local olive harvests fell 98% since 2022.
Updated on Oct. 29, 2026 in Philanthropy
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The Big Heart Foundation has launched The Last Harvest, a fundraising campaign aimed at replanting olive trees in Gaza following widespread agricultural destruction. The initiative uses direct donations and an online auction to support restoration efforts in a region where olive production has collapsed.
Why it matters
The project addresses a near-total loss of agricultural assets that previously supported 560,000 livelihoods, seeking to restore a critical sector of the local economy. Operators in the region face significant supply chain shifts as local production dropped from 55,000 tonnes in 2022 to 1,000 tonnes in 2025.
Gaza olive production fell to 1,000 tonnes in 2025 versus 55,000 tonnes in 2022, according to official reports on regional agricultural capacity. The Last Harvest campaign sets a Dhs350,000 target to plant 10,000 trees, with 90% of the territory's existing trees estimated destroyed.
The players
The Big Heart Foundation
A UAE-based humanitarian organization that facilitates international relief and infrastructure restoration projects.
Arab Group for the Protection of Nature
A non-profit organization focused on environmental protection and the restoration of agricultural livelihoods in the region.
The details
The campaign utilizes two primary funding mechanisms: a direct donation platform and a YallaGive page targeting Dhs350,000 for 10,000 trees. The Big Heart Foundation is also auctioning a glass artwork containing olive oil to raise capital, with bidding starting at Dhs25,000. The Arab Group for the Protection of Nature will manage the field implementation to ensure the restoration of agricultural land.
Timeline
2022: Olive production reached 55,000 tonnes.
October 2023: Agriculture supported 560,000 livelihoods.
2025: Olive production fell to 1,000 tonnes.
24 June 2026: FAO and UNOSAT assessed that only 3% of cropland remained accessible.
11 November 2026: Auction for the olive oil artwork closes.
Market Landscape
This campaign follows the FAO-UNOSAT satellite-based damage assessment protocols to determine agricultural recovery needs. It marks a shift from broad humanitarian aid toward sector-specific infrastructure restoration within the heavily restricted local land market.
Organizations evaluating regional agricultural stability should note the significant drop in production capacity and the reliance on third-party implementation partners. Firms should monitor the 11 November 2026 auction date for potential shifts in local asset pricing and fundraising benchmarks.
The takeaway
The restoration of agricultural output remains highly dependent on the accessibility of land as defined by current FAO-UNOSAT assessments. Operators should track the success of this planting initiative as a benchmark for future agricultural viability in the region.
Further reading
For broader insights on current trends in international development and aid, review our section on Philanthropy.
More information
To review the project objectives or make a contribution, visit the campaign donation and information page.
Source note: This article includes information reported by The Gulf Today.
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