GRUP MEDIAPRO to Rebrand as Imagina in January 2027
The firm will shift to a horizontal management model to streamline international sports media production and rights management.
Updated on Oct. 30, 2026 in Business Strategy
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GRUP MEDIAPRO is set to rebrand as Imagina in January 2027 while shifting its organizational structure to a horizontal management model. This transition aims to improve project coordination for clients managing global sports rights and event production.
Why it matters
The company is moving to a horizontal model that assigns dedicated project managers to each engagement, a strategy designed to foster new internal thinking and increase efficiency in complex sports media operations. This structural change targets more effective management of international media rights and multi-market production assets.
The company operates across four global regions including the U.S. and Singapore, maintaining a worldwide distribution deal for the Chinese Super League and production services for leagues in Belgium and Portugal. The scale of the shift involves transitioning from a vertical to a horizontal management model.
The players
GRUP MEDIAPRO
A global media company providing broadcast services and sports rights distribution across the U.S., Mexico, Argentina, and Singapore.
Imagina
The future corporate identity for GRUP MEDIAPRO, marking a transition toward a horizontal management model.
The details
The pivot to a horizontal management model replaces traditional hierarchical oversight with a structure centered on dedicated project managers. These managers act as central points of contact between corporate offices and local assets to ensure better cross-functional communication. This operational redesign is intended to streamline service delivery for units like Broadcast Media Services and Social First, improving how content is produced and rights are managed for international sports leagues.
Timeline
October 2026: Announcement made at SPORTEL Monaco.
January 2027: GRUP MEDIAPRO begins rebranding as Imagina.
Market Landscape
The firm is aligning with current industry efforts to flatten organizational hierarchies in order to increase cross-functional agility and service responsiveness. This shift follows the broader corporate trend of adopting horizontal management to handle complex international rights portfolios.
Operators managing complex, multi-market media assets should monitor whether this shift to dedicated project management improves output consistency compared to legacy vertical models. It is a signal for firms to reevaluate their own communication layers if project handoffs between regional offices and global headquarters are creating friction.
The takeaway
The move to Imagina reflects a priority on inter-departmental agility over traditional top-down oversight. Operators should benchmark their own communication latency against the performance of decentralized management models before attempting a similar transition.
What happens next
The transition to the Imagina brand is scheduled for January 2027.
Further reading
For more on organizational restructuring trends, visit Business Strategy.
Source note: This article includes information reported by Sports Video Group.
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