Altenar Names Steven Craven Chief Financial Officer
Operators working with sportsbook technology providers should note that Altenar now has a new CFO directing its international financial strategy.
Updated on Nov. 2, 2026 in People
Altenar, a sportsbook technology provider expanding its international operations across regulated markets, has appointed Steven Craven as Chief Financial Officer, with the announcement dated November 2, 2026. The move places a finance executive in charge of the company's financial operations and strategy as it grows abroad.
Why it matters
Sportsbook technology providers selling into multiple regulated jurisdictions must manage reporting, capital, and compliance across borders, making the CFO seat a focal point for the company's international build-out. Altenar's appointment signals that financial leadership is being strengthened as the company scales its footprint in those markets.
The appointment is a single executive hire, with no financial figures, headcount changes, or deal values disclosed. Craven's background includes a decade at PwC in accounting and financial management, and prior work on Strix Plc's AIM initial public offering preparation.
The players
Altenar
A sportsbook technology provider supplying platform and software to betting operators, now expanding its operations across regulated international markets.
Steven Craven
A finance executive with a decade at PwC and prior CFO-track experience at PokerStars within Flutter Entertainment, now appointed Altenar's Chief Financial Officer.
The details
Craven will oversee Altenar's financial operations and strategy, the core responsibilities of a CFO in a company developing its business across regulated markets. His previous roles include a decade at PwC, helping Strix Plc prepare for its AIM listing, and later work at PokerStars within Flutter Entertainment on the FTSE merger. He subsequently moved to a technology start-up in software development and web domains, bringing experience in financial management, corporate reporting, and business leadership.
Timeline
November 2, 2026: Altenar announces the appointment of Steven Craven as Chief Financial Officer.
Market Landscape
Craven's background spans a major professional services firm, the Flutter Entertainment group through PokerStars during its FTSE merger work, and a software start-up, which together map the finance career path common in gambling technology. Altenar's appointment places a finance leader with listed-company and public-market experience in charge as it extends its platform into regulated international markets.
Operators and suppliers working with Altenar should note that the company's finance function now has a new senior leader to direct reporting and strategy. Counterparties evaluating long-term partnerships may watch how financial oversight evolves as Altenar builds out its regulated international operations.
The takeaway
Track whether Altenar's financial reporting and capital planning change as Craven takes over, since CFO transitions often precede shifts in expansion pacing. Operators reviewing sportsbook technology vendors should factor leadership stability and financial oversight into their supplier assessments.
Further reading
Explore more executive moves and leadership changes across the People section.
Source note: This article includes information reported by Yogonet.
