QSIC Names Retail Media Veteran to Lead APAC
Brands buying in-store audio across APAC gain a regional leader with retailer-side experience and sales-linked measurement tools.
Updated on Nov. 3, 2026 in Business Strategy
QSIC has appointed Mark Mansour as Managing Director APAC, starting 1 November, to lead the in-store audio advertising company's business across the Asia-Pacific region. The appointment was announced on 4 November, and operators in retail media and in-store advertising should note the regional leadership change.
Why it matters
The appointment places a leader with retail media experience in charge of QSIC's expansion across APAC, a region where the company already works with brands including McDonald's, 7-Eleven and Hungry Jack's. Mansour was a founding team member of Woolworths Group's retail media business Cartology and previously managed Woolworths MarketPlus, which signals a focus on retailer-linked advertising as the category grows.
QSIC completed an AUD$40 million Series B and says its retail audio network reaches more than 350 million shoppers each month globally. The company has not provided a comparator figure or regional breakdown for the APAC business in the announcement.
The players
QSIC
An in-store audio advertising company whose retail audio network reaches more than 350 million shoppers monthly, with clients including McDonald's, 7-Eleven and Hungry Jack's.
Mark Mansour
A retail media executive who was a founding team member of Cartology at Woolworths Group and previously managed Woolworths MarketPlus.
Woolworths Group
An Australian grocery and retail group whose retail media business, Cartology, Mansour helped found.
The details
QSIC's platform combines artificial intelligence with first-party data to manage and monetise in-store audio advertising. Earlier this year the company launched QSIC Intelligence, a unified measurement dashboard reporting attributable sales, incremental return on ad spend and new-to-brand shoppers. Those metrics give advertisers a way to tie in-store audio spending to sales outcomes, which is the measurement question that often decides whether retail media budgets grow.
Timeline
Mansour began as QSIC Managing Director APAC on 1 November 2026.
QSIC launched QSIC Intelligence earlier in 2026.
QSIC announced Mansour's appointment on 4 November 2026.
Market Landscape
Mansour's move from Woolworths' Cartology to QSIC follows the pattern of retail media executives building or leading advertising businesses tied to retailer and in-store audiences. The appointment places an operator with retailer-side experience in charge of a third-party network competing for the same brand budgets.
Advertisers and brands using in-store audio should review how QSIC Intelligence's attributable sales and new-to-brand metrics compare with their current measurement methods. Marketing and sales teams in retail-facing businesses may find it useful to track whether APAC leadership changes shift the network's pricing or partner terms.
The takeaway
Retail media is increasingly measured through sales-linked metrics, and operators buying in-store audio should ask vendors for attributable sales and incremental return data before committing budget. Consider reviewing QSIC Intelligence's reported measures against your own sales data to judge whether the network fits your advertising mix.
Further reading
For broader context on how companies are shaping their growth plans, see the Business Strategy section.
