HTSA Will Appoint New Leadership Starting October 1
The trade association will transition its executive management team to strengthen vendor and member relations.
Updated on Sept. 30, 2026 in People
The HTSA trade association announced a leadership expansion on October 1, 2026, as part of a multi-year organizational transition. These changes aim to bolster member engagement and internal capacity.
Why it matters
By reallocating executive leadership, the organization intends to scale its support for vendors and member businesses. The planned succession ensures continuity in management through the end of 2026.
The incoming managing director brings 14 years of senior sales leadership and 13 years of integration field experience to the role. The organizational update coincides with a 10-year industry tenure for the new director of member and vendor relations.
The players
HTSA
A national trade association representing businesses in the custom integration and technology industry.
Shaun Schuetz
An incoming executive with 14 years of sales leadership experience.
Ellie Doherty
A specialist in custom integration and lighting with 10 years of industry experience.
Jon Robbins
The departing full-time executive currently managing organizational operations.
Jordan Fuchs
An existing member of the organization now taking on expanded operational responsibilities.
The details
Shaun Schuetz will assume the role of managing director, followed by a transition to executive director on January 1, 2027. Jon Robbins will continue his full-time duties for HTSA through the end of the year to facilitate the leadership handoff. Simultaneously, Ellie Doherty joins the team, and Jordan Fuchs has taken on expanded responsibilities within the organization's operations.
Timeline
Shaun Schuetz assumes the role of managing director on October 1, 2026.
Jon Robbins will conclude his full-time work for HTSA on December 31, 2026.
Shaun Schuetz will become executive director on January 1, 2027.
Market Landscape
This appointment follows a strategic pattern of trade associations consolidating management expertise to address niche industry demands. The move reflects a broader trend of aligning leadership cycles with long-term member and vendor engagement goals.
Operators should prepare for shifts in account management and vendor relations as the new leadership team settles into their roles. Monitoring these organizational changes will be critical for businesses relying on HTSA for strategic industry alignment.
The takeaway
Leadership changes at trade associations often signal shifts in upcoming advocacy or service priorities for the membership. Operators should calendar the January 1, 2027 transition date as a marker to verify any new operational policies or vendor programs.
What happens next
Jon Robbins will conclude his full-time work for HTSA on December 31, 2026, followed by Shaun Schuetz's promotion to executive director on January 1, 2027.
Further reading
For broader trends in industry management, see People.
More information
For more on the association's structure, visit the HTSA organizational website.
