Cashmere Retailer Kujten Has Leased Three U.S. Stores
The retailer will expand its U.S. footprint as domestic sales account for 10 percent of the brand's total revenue.
Updated on Oct. 8, 2026 in Retail
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Kujten has secured lease agreements for three new retail locations across the United States. The move follows the successful 2025 opening of the brand's first U.S. storefront on Madison Avenue.
Why it matters
The expansion reflects the company's identification of a U.S. consumer demographic that mirrors its existing European base. Domestic performance has prompted the growth strategy, aiming to build on a market that currently generates 10 percent of the company's total revenue.
Kujten is adding to its 60-store international fleet by opening three U.S. shops ranging from 1,300 to 2,700 square feet. The U.S. market currently accounts for 10 percent of the brand's total revenue.
The players
Kujten
A luxury cashmere retailer founded in 2012 that sources raw materials in Mongolia and operates 60 stores outside the United States.
Carole Benaroya
A co-founder of Kujten who manages the company's expansion strategy and raw material procurement processes.
Stephanie Eriksson
A co-founder of Kujten who oversees the brand's retail operations and international market development.
The details
The brand plans to open a 2,700-square-foot flagship in the SoHo neighborhood of New York City, followed by two 1,300-square-foot locations in Aspen and Miami. Founders Carole Benaroya and Stephanie Eriksson maintain a direct-to-consumer model that includes hand-selecting raw materials in Mongolia. The expansion relies on site selection in high-end shopping districts to match the brand's established European luxury positioning.
Timeline
2012: Kujten was founded by Carole Benaroya and Stephanie Eriksson.
2025: Kujten opened its first U.S. store at 831 Madison Avenue.
End of October 2026: The SoHo store is expected to open.
November 2026: The Aspen store is expected to debut.
February 2027: The Miami store is expected to open.
Market Landscape
The current expansion follows the 2025 opening of Kujten's Madison Avenue store, which established the company's initial retail foothold in the U.S. market. This development marks a transition from a single-unit entry strategy to a multi-city growth phase within the luxury retail sector.
Operators in luxury retail should monitor the store openings for insights into how the brand scales its hand-selected supply model across disparate U.S. markets. Evaluate whether your site selection process accounts for high-end foot traffic density similar to that of SoHo or Bal Harbour.
The takeaway
Successful scaling in the U.S. for international luxury brands depends on maintaining the perceived scarcity and quality of the raw material origin. Monitor the performance of these three new locations to see if the brand can maintain its European-style margins while scaling production capacity.
Further reading
For more on industry growth patterns, visit the Retail section.
Source note: This article includes information reported by WWD.
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