MCC Appointed New Digital Chief to Drive Strategy

The appointment of Max Just as CDIO signals a push for tech-led growth and infrastructure scaling at MCC.

Updated on Oct. 10, 2026 in People

Isometric editorial illustration of a polished monolithic geometric pillar, evoking corporate digital strategy and technological infrastructure. — MCC has appointed Max Just as its new chief digital and information officer to oversee data strategy and technology platform scaling. AI Illustration. Upload story photo >

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MCC has appointed Max Just as its chief digital and information officer, tasked with leading the company’s digital, data, and information technology strategy. The appointment follows Just’s arrival at the company earlier in 2026.

Why it matters

The hire is designed to accelerate MCC's digital transformation and strengthen operational capabilities. By bringing in a leader with extensive global experience, the firm aims to refine its data analytics and cybersecurity infrastructure to better support long-term growth.

The move brings a leader with 14 years of tenure at Coca-Cola to a role overseeing the company's broader digital and data strategy. Just draws on two decades of total experience in technology leadership to guide the firm's platforms.

The players

Max Just

An executive with two decades of experience leading technology initiatives, including a 14-year tenure at Coca-Cola where he served as LATAM Regional CIO.

MCC

A corporation currently undergoing a digital transformation to modernize its data strategy and information management.

The details

As the new chief digital and information officer, Max Just will oversee the firm’s digital transformation, data analytics, and information management systems. He is expected to focus on scaling technology platforms and strengthening cybersecurity measures. These efforts are part of a broader mandate to enhance operational support for customers and improve organizational efficiency.

Max Just joined the company earlier in 2026.
MCC appointed Max Just to the role on October 9, 2026.

Market Landscape

This appointment reflects the broader trend of established firms prioritizing specialized leadership to navigate digital transformation. It follows a pattern where companies increasingly recruit from legacy global entities to manage the operational shift toward data-driven decision-making.

Operators should monitor how MCC's new technology-focused leadership impacts vendor requirements and platform integrations. Changes in data strategy often lead to updated procurement standards for IT services and cybersecurity compliance.

The takeaway

Large-scale digital transformations are best executed by leaders who have successfully navigated complex, multi-year organizational shifts. Keep an eye on how the company's tech stack changes over the next fiscal year to identify potential shifts in required operational standards.