Charter Removed Executives to Flatten Operating Structure
The telecommunications provider aims to accelerate growth and improve customer service by removing two executive vice presidents.
Updated on Oct. 12, 2026 in Business Strategy
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Charter Chief Operating Officer Nick Jeffery has removed two executive vice presidents, Adam Ray and Sharon Peters, as part of a move to a flatter operating structure. The company is implementing these leadership changes to accelerate internet growth and improve customer service.
Why it matters
By reducing management layers, Charter aims to move faster and connect more directly with its customer base. This restructuring supports the company's upcoming business strategy, referred to as The Great Cable Comeback.
Charter is moving to a leaner management structure after parting ways with two executives who collectively held long-term leadership tenures, including one 21-year veteran. The company is currently filling three key roles, including a permanent chief marketing officer.
The players
Charter
A major United States telecommunications firm providing internet, cable, and phone services to residential and business customers.
Nick Jeffery
The Chief Operating Officer at Charter who took office in September 2026 and is driving the current organizational restructuring.
Adam Ray
A former executive vice president at Charter who spent 21 years with the company and previously oversaw operations in Florida.
Sharon Peters
A former executive vice president and chief marketing officer who led marketing efforts at Charter since 2016.
Simon Cassels
The current senior vice president and chief creative officer at Charter who has been named interim chief marketing officer.
The details
COO Nick Jeffery is thinning Charter's management ranks to shorten the distance between internal decision-makers and the consumer. The strategy involves removing middle-layer executive oversight to accelerate service deployment and improve responsiveness to customer needs. Simon Cassels will manage the marketing function as interim CMO while the search for a permanent leader and the recruitment of a new Head of Integration and Chief of Staff continue.
Timeline
2016: Sharon Peters joined the company as GVP of Marketing.
2020: Adam Ray was promoted to an executive vice president role.
2022: Adam Ray and Sharon Peters were appointed as executive vice presidents.
September 1, 2026: Nick Jeffery assumed the role of Chief Operating Officer.
October 12, 2026: The company announced the departure of the two executives and the new organizational structure.
Market Landscape
The organizational changes at Charter represent a broader industry effort to combat slowing subscriber growth through leaner, more agile management. This restructure is designed to align the company's internal hierarchy with the operational demands of its upcoming initiative, The Great Cable Comeback.
Operators should monitor whether these flatter management structures result in faster local service deployment and more competitive pricing for enterprise customers. Business owners relying on Charter’s infrastructure should watch for potential service and integration changes as the new internal roles are filled.
The takeaway
Large-scale organizational restructuring is often a precursor to significant changes in go-to-market strategy. When companies consolidate layers, operators should proactively contact their account representatives to identify potential changes to service levels or account support.
Further reading
For more on shifts in corporate management, see the latest in Business Strategy.
Source note: This article includes information reported by Cablefax.
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