Kujten Will Open Three New US Boutiques by 2026
Cashmere retailers should track the luxury brand's physical expansion strategy into major metropolitan hubs.
Updated on Oct. 13, 2026 in Openings & Closings
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Paris-based cashmere label Kujten will open three new boutiques in the United States by the end of 2026 to accelerate international growth. The brand currently maintains a presence through 50 high-end retail partners and an existing Madison Avenue flagship.
Why it matters
The move signals a shift to capture higher direct-to-consumer margins as the United States market already provides 20% of Kujten's total e-commerce revenue. Expanding into physical storefronts allows the company to capitalize on its existing brand awareness among luxury shoppers.
Kujten targets 40% business growth by 2026 following a 2025 fiscal year that surpassed 100 million euros in revenue. The company is currently supported by 50 high-end retail partners across the United States, where exports account for 60% of total global business.
The players
Kujten
A Paris-founded luxury cashmere brand that utilizes B Corp certification and operates internationally through e-commerce and high-end retail partnerships.
The details
Kujten is scaling its US footprint by opening boutiques in Miami’s Bal Harbour mall and at 92 Greene Street in New York’s SoHo neighborhood. These new physical locations are designed to showcase cashmere products priced between 500 and over 3,000 US dollars. The company aims to leverage this brick-and-mortar strategy to deepen its reach in a market that already accounts for a significant portion of its e-commerce sales.
Timeline
2012: Kujten was founded in Paris.
2025: Kujten opened its first US shop and surpassed 100 million euros in revenue.
End of 2026: Three new Kujten boutiques are set to open.
2026: Kujten forecasts 40% growth in its business.
Market Landscape
This expansion follows a pattern set by the brand's initial 2025 entry into the United States. It marks a transition from a limited physical footprint to a broader retail network as the company scales operations beyond its foundational Paris market.
Operators in the luxury retail segment should watch the localized traffic performance of these new sites to gauge the sustainability of high-end, pure-play cashmere models. Retailers should evaluate their own inventory mix if Kujten's move toward a direct-to-consumer model impacts wholesale availability.
The takeaway
Direct-to-consumer physical expansion often follows successful e-commerce penetration in specific geographic segments. Owners should monitor if competitors mirror this move to consolidate local market share in luxury goods.
Further reading
For more trends in retail storefront strategy, see Openings & Closings.
Source note: This article includes information reported by FashionNetwork.
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