Horizon Family Brands Names New Chief Customer Officer
The appointment consolidates customer strategy for the growing brand, impacting how partners manage their sales relationships.
Updated on Oct. 16, 2026 in People
Horizon Family Brands has promoted Scott Wallace to chief customer officer, a move designed to support the company's expanding portfolio. This shift in the executive team follows the company's December 2025 acquisition of Maple Hill Creamery.
Why it matters
The appointment signals a strategic focus on scaling customer relationships as the firm integrates its recent acquisitions. For operators, this suggests a consolidation of sales and partnership leadership to manage a more complex product mix.
Scott Wallace moves into the chief customer officer role following his 2025 promotion to senior vice president. The company, which significantly expanded its market footprint via the December 2025 acquisition of Maple Hill Creamery, now integrates that business into its wider strategy.
The players
Scott Wallace
The new chief customer officer of Horizon Family Brands who previously served in leadership roles at Danone, Viega LLC, Kellogg Company, and Procter & Gamble.
Horizon Family Brands
A growing consumer brands company that recently expanded its portfolio through the acquisition of Maple Hill Creamery.
The details
Wallace oversees customer-focused strategy, partnership strengthening, and growth identification. His appointment broadens the executive team at Horizon Family Brands to better support the integration of its growing portfolio of assets. He previously held leadership positions at Procter & Gamble, Kellogg Company, Viega LLC, and Danone.
Timeline
2023: Scott Wallace joined the company as vice president of sales.
2025: Wallace was promoted to senior vice president.
December 2025: Horizon Family Brands acquired Maple Hill Creamery.
October 16, 2026: The promotion to chief customer officer was announced.
Market Landscape
This leadership appointment follows the precedent of the December 2025 acquisition of Maple Hill Creamery, which necessitated a unified customer strategy for the combined business. It highlights a common industry trend where firms elevate internal sales leads to oversee complex post-merger partnerships.
Operators should monitor whether this new customer-facing leadership role leads to changes in vendor terms or distribution strategy for the expanded brand portfolio. Pay attention to partnership requirements if your business currently supplies or distributes for this company.
The takeaway
The promotion suggests that managing multi-brand relationships is now a central operational priority for the company. Monitor future trade communications for potential shifts in buyer requirements as the firm integrates its latest acquisition.
Further reading
For more on shifts in the workforce, see our People section.
Source note: This article includes information reported by Consumer Goods Technology.
