Marketing Agency Get Engaged Joins SAMY
The partnership scales SAMY's U.S. footprint while providing Get Engaged with global AI and technology resources.
Updated on Oct. 16, 2026 in Advertising
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Social and creator marketing agency SAMY has acquired the agency Get Engaged to expand its U.S. presence. Get Engaged, which serves clients including DoorDash and Sephora, will retain its existing leadership and service model.
Why it matters
The acquisition allows SAMY to scale its U.S. footprint by combining its AI-powered influencer technology with the established service model of an agency that employs over 120 people. This move signals a broader trend of agencies consolidating global reach to compete in the high-stakes creator marketing landscape.
Get Engaged brings a staff of more than 120 people to the partnership. The deal follows Get Engaged's growth since its 2016 founding, with the firm now operating out of offices in Atlanta, New York, Nashville, and Los Angeles.
The players
Get Engaged
An agency founded in 2016 that manages social and creator marketing campaigns for major consumer brands.
SAMY
A global marketing firm focused on consolidating its leadership in the social and creator marketing sectors.
The Raine Group
A financial advisory firm that acted as the advisor to Get Engaged during the transaction.
The details
SAMY intends to integrate its proprietary influencer and social capabilities into Get Engaged operations, utilizing AI-driven tools to enhance service delivery. While Get Engaged maintains its current leadership and operational structure, the firm will leverage SAMY’s existing global technology and talent network to scale service offerings for major clients like NBCUniversal and EA Games.
Timeline
2016: Get Engaged was founded.
October 16, 2026: Get Engaged joined SAMY.
Market Landscape
This move reflects the ongoing consolidation trend in the agency holding sector, where independent agencies seek global tech resources to stay competitive. It follows a pattern of specialized firms integrating with larger entities to scale service models internationally.
Operators in the agency space should monitor how SAMY integrates its AI capabilities into the Get Engaged service model to gauge the standard for tech-enabled creator marketing. Consider whether your current agency partners are leveraging similar global technology platforms to maintain performance standards.
The takeaway
The acquisition highlights the necessity for specialized agencies to pair with technology-heavy parent companies to maintain a global footprint. Watch how Get Engaged adapts its service model to incorporate SAMY's AI tools to identify potential shifts in campaign performance and pricing.
Further reading
For more on industry shifts, visit our Advertising section.
Source note: This article includes information reported by MusicRow.
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