VideoAmp Secures Certification Amidst AI Strategy Shift
Media buyers gain access to new AI-automated campaign planning tools following the firm's recent industry re-certification.
Updated on Oct. 16, 2026 in Advertising
Live Poll
Do you trust that integrating artificial intelligence into work processes will improve your own professional results?
VideoAmp secured re-certification from the US Joint Industry Committee in September 2026, even as the company undergoes significant restructuring. The ad tech firm is shifting its focus toward artificial intelligence to streamline campaign planning for media buyers.
Why it matters
The company is balancing rigorous industry oversight with a major pivot toward AI-driven automation and internal cost-cutting. This shift aims to improve the precision of performance-based media buying while responding to recent organizational changes.
VideoAmp cut 20% of its total headcount during the summer of 2026. This restructuring coincides with the company's re-certification by the US Joint Industry Committee, which also validated peers Comscore and iSpot.
The players
VideoAmp
An advertising technology company that provides cross-platform measurement and data tools for connected TV targeting.
US Joint Industry Committee
A cross-industry organization that sets measurement standards and provides certification for ad tech platforms.
Andrea Zapata
The SVP of agency partnerships who joined the company in July 2026 to lead client relations.
Josh Hudgins
The chief product officer who has led the company's product strategy since 2024.
Ross McCray
The former CEO who recently departed from the company.
The details
VideoAmp is deploying AI agents to scan active ad flights and identify real-time optimization opportunities for media buyers. The system integrates publisher log-level data via clean room partnerships to refine connected TV targeting. These tools are designed to automate campaign workflows that were previously managed manually, directly impacting how agencies execute performance-based strategies.
Timeline
Josh Hudgins was promoted to chief product officer in 2024.
VideoAmp reduced its total headcount by 20% in the summer of 2026.
Andrea Zapata joined the firm as SVP of agency partnerships in July 2026.
The US Joint Industry Committee granted re-certification to the company in September 2026.
Market Landscape
VideoAmp maintains its competitive position by aligning with the certification requirements set by the US Joint Industry Committee. This milestone follows a standard industry precedent for ad measurement providers looking to validate their data accuracy for major media buyers.
Media buyers should evaluate whether the new AI-driven campaign tools offer measurable improvements in cost efficiency compared to the firm's previous manual planning workflows. Consider auditing current campaign performance metrics to see if the platform's updated data integrations provide better visibility into connected TV ROI.
The takeaway
The firm is prioritizing technical automation to offset operational downsizing. Media planners should track whether these AI updates reduce manual administrative tasks for their teams in the coming quarter.
Further reading
For broader trends in ad measurement and compliance, see the Advertising section.
Source note: This article includes information reported by AdExchanger.
Live Poll
Do you trust that integrating artificial intelligence into work processes will improve your own professional results?
