SportsGrid Seeks Buyer Amid Declining Revenue
The sports media network is looking for a new owner after losing major betting partners.
Updated on Oct. 20, 2026 in Business Strategy
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Sports betting media network SportsGrid has been actively seeking a buyer since summer 2026. The sale effort follows a multi-year period of declining revenue and the loss of key industry partnerships.
Why it matters
The move reflects mounting financial pressure on sports-focused media outlets that rely on exclusive betting partnerships. After reaching a $20 million revenue milestone in 2022, the company struggled to retain major industry contracts in an increasingly competitive landscape.
SportsGrid reported $20 million in annual revenue in 2022, but the firm has since faced a sustained decline. The company is currently being pitched to potential suitors in the sports betting and online gaming sectors.
The players
SportsGrid
A media network focused on sports betting and online gaming content distribution across the United States.
Telos Advisers
An investment bank tasked with leading the sale process and identifying potential acquirers.
FanDuel
A major sports betting operator that ended its partnership with the network in mid-2025.
BetMGM
A sports betting and gaming operator that did not renew its business partnership in 2024.
The details
Investment bank Telos Advisers is managing the sale process, actively pitching the network to companies within the sports betting and online gaming industries. This strategic shift follows the loss of primary revenue-generating partnerships with BetMGM, which ended in 2024, and FanDuel, which concluded in mid-2025. These exits have significantly altered the company's operating model and financial outlook.
Timeline
SportsGrid generated $20 million in revenue in 2022.
BetMGM ended its partnership with the network in 2024.
The FanDuel partnership concluded in mid-2025.
The official sale process began in summer 2026.
Market Landscape
The search for a buyer follows a trend of cooling investment in independent sports-betting media channels. This shift is highlighted by the 2025 termination of the FanDuel-SportsGrid partnership, which serves as a benchmark for the network's recent financial challenges.
Operators in the sports media space should monitor the final acquisition price as a signal of current valuation multiples for niche betting-content networks. Companies relying on exclusive sportsbook partnerships must evaluate their dependency on these singular revenue streams.
The takeaway
The network’s sale serves as a reminder that content-led businesses heavily dependent on high-stakes betting partnerships are vulnerable to sudden shifts in partner strategy. Review current affiliate contracts for renewal risk and assess the feasibility of diversifying revenue streams beyond single-partner reliance.
Further reading
For more on evolving media consolidation, see our analysis on Business Strategy.
Source note: This article includes information reported by Cord Cutters News.
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