Former Disney CEO's New Book Details Crisis Management
The upcoming memoir provides operators with a behind-the-scenes look at navigating labor strikes and corporate turmoil.
Updated on Oct. 21, 2026 in Business Strategy
Live Poll
Do you trust that major corporate leaders prioritize core company values during times of crisis?
Former Disney CEO Bob Iger has announced a new book titled One Last Time: Managing Crisis and Building Resilience at Disney, which details his second tenure at the helm of the entertainment giant. The book, co-authored by Dan Schwerin, covers major leadership challenges including the 2023 SAG-AFTRA strike and is set for release on March 2, 2027.
Why it matters
The publication offers a retrospective analysis of high-pressure corporate decision-making during Iger's return to the company, providing insights for operators into managing complex labor disputes and organizational change. It follows his previous 2019 memoir, The Ride of a Lifetime, and documents the leadership tactics used between his 2022 return and his departure in March 2026.
The upcoming volume recounts Iger's strategic decisions across two proxy battles occurring during his second tenure at The Walt Disney Company. The book captures the firm's navigation of industry shifts from his 2022 return until he stepped down in March 2026.
The players
Bob Iger
The former CEO of The Walt Disney Company who led the media conglomerate through two distinct tenures.
The Walt Disney Company
A global media and entertainment conglomerate operating across film, television, and theme parks.
Dan Schwerin
The co-author of the upcoming book who collaborated with Iger on the manuscript.
ABC
A major American television network and subsidiary of The Walt Disney Company.
The details
Co-authored with Dan Schwerin, the book explores the operational mechanisms of managing crisis, specifically highlighting the 2023 SAG-AFTRA strike and the temporary suspension of ABC's Jimmy Kimmel Live!. It chronicles how the leadership navigated these high-stakes events, offering a window into the decision-making processes required to maintain resilience during periods of significant corporate instability.
Timeline
2005-2020: Iger's first tenure as Disney CEO.
2022: Iger returned to Disney as CEO.
2023: SAG-AFTRA strike.
March 2026: Iger stepped down as Disney CEO.
March 2, 2027: Book release.
Market Landscape
This release follows the pattern established by his 2019 memoir, The Ride of a Lifetime, which served as a landmark text for corporate leadership strategy. It updates the record of Iger's career to include his second, more recent tenure at the helm of the media giant.
Operators can look to the book for tactical lessons on navigating labor volatility and media industry shifts. The text is currently available for preorder, with a formal release date set for early 2027.
The takeaway
The book serves as a tactical case study for leaders managing multiple high-stakes crises simultaneously. Operators should track the publication's release on March 2, 2027, to analyze the specific decision-making frameworks used during the SAG-AFTRA labor conflict.
Further reading
For more on corporate leadership insights, browse our Business Strategy section.
Live Poll
Do you trust that major corporate leaders prioritize core company values during times of crisis?
