Snack Maker WILDE Scales Operations With $40M Investment
The manufacturer is increasing production sixfold to expand its high-protein snack range into new formats for retail.
Updated on Oct. 22, 2026 in Consumer Goods
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Would you choose high-protein snack alternatives over conventional chips and crackers for your household?
Snack maker WILDE raised $40 million in funding from S2G Investments to scale production and expand its product range. The company, which generates over $100 million in annual sales, is utilizing a new 130,000-square-foot production facility to meet growing consumer demand for protein-rich salty snacks.
Why it matters
The investment highlights the shift in consumer demand toward functional salty snacks that prioritize nutrition alongside traditional convenience. Operators should watch how brands leveraging alternative ingredients like chicken breast and egg whites scale to meet mainstream retail competition.
WILDE secured $40 million in funding and operates in over 35,000 retail locations. The company reports over $100 million in annual sales and a sixfold increase in production capacity at its new 130,000-square-foot facility.
The players
WILDE
A salty snack manufacturer founded in 2015 that utilizes high-protein ingredients like chicken breast and bone broth to target the nutritional snack market.
S2G Investments
A venture investment firm providing capital to companies focused on consumer goods and food innovation.
The details
Founded in 2015, WILDE manufactures chips and crackers using a base of chicken breast, egg whites, and bone broth, with each serving containing more than 10 grams of protein. The brand operates its new production hub as a USDA-regulated salty snack manufacturing plant to maintain scale. This infrastructure expansion allows the company to transition from its current product line into additional snack formats as it attempts to broaden its market presence.
Timeline
2015: WILDE was founded.
October 2026: WILDE raised $40 million in funding.
Market Landscape
WILDE's growth follows the industry-wide shift toward protein-fortified snack foods currently dominating shelf space in major retail chains. The move scales the brand's production capability in direct response to the demand for nutrient-dense alternatives to traditional carbohydrate-heavy snacks.
Operators in the salty snack space should monitor their own production capacity against similar surges in demand for high-protein, health-conscious snacks. Evaluate your current product line to determine if ingredient innovations like egg whites or bone broth could differentiate your offering from traditional grain-based chips.
The takeaway
The successful scaling of protein-centric snack manufacturing signals that consumers increasingly view 'salty snacks' as a vehicle for essential macronutrients. Monitor how established brands diversify their formats over the next twelve months to stay competitive against specialized startups entering the retail space.
Further reading
For more on industry shifts in the snack category, explore the latest analysis in Consumer Goods.
Live Poll
Would you choose high-protein snack alternatives over conventional chips and crackers for your household?
