LinkedIn Professional Targeting Adds Google Display Access
Advertisers can now leverage LinkedIn professional audience data for connected TV campaigns via the Google DV360 platform.
Updated on Oct. 23, 2026 in Advertising
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LinkedIn has integrated its professional audience targeting into Google Display & Video 360 to support connected TV (CTV) advertising. This move gives advertisers access to job title and company-based targeting within Google's demand-side platform.
Why it matters
Advertisers have sought greater flexibility in the buying platforms they use for campaigns. By expanding into Google Display & Video 360, LinkedIn is addressing the demand for multi-platform access to its professional data sets.
LinkedIn has expanded its connected TV targeting capabilities to include Google Display & Video 360, adding a new major platform to its existing ecosystem. The company previously restricted CTV audience buying to its Campaign Manager and a smaller list of other demand-side platforms.
The players
A professional networking and media platform owned by Microsoft that provides data for B2B advertising.
Google Display & Video 360
A demand-side platform used by advertisers to manage, measure, and optimize programmatic media campaigns.
The details
To execute these campaigns, advertisers must coordinate with a LinkedIn representative to obtain a specific Deal ID. This identifier is then activated within the Google Display & Video 360 interface, allowing the professional audience data to be paired with streaming TV inventory in a private marketplace setting.
Timeline
October 22, 2026: The integration was formally reported.
Market Landscape
This integration marks a strategic departure from the historical walled-garden approach to programmatic ad-data distribution by opening professional targeting to broader third-party platforms. It follows a persistent industry trend toward cross-platform interoperability in the programmatic TV space.
Advertisers should reach out to their LinkedIn representatives to confirm if their current spending or account profile meets the eligibility criteria for the new Google Display & Video 360 integration. Evaluate how this unified targeting option may consolidate your existing media buying workflows across streaming channels.
The takeaway
This development simplifies cross-platform targeting by bringing professional audience data into the Google ecosystem. Operators should track whether this increased access to streaming inventory aligns with their current conversion metrics and audience engagement goals.
Further reading
For more on industry shifts in digital marketing, visit our Advertising section.
Source note: This article includes information reported by Search Engine Watch.
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