Crumbl Cookies Closes 57 Locations Amid Sales Decline
Franchise operators should monitor these closures as a signal of cooling demand in the high-growth quick-service sector.
Updated on Oct. 27, 2026 in Openings & Closings
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Crumbl Cookies closed 57 locations across its network in 2026, marking a contraction after two years of declining sales. The cookie franchise, which has used rotating menu items and beverage additions to drive traffic, currently has at least 55 units listed for sale.
Why it matters
Operators in the quick-service franchise sector should monitor these closures as a signal of shifting consumer demand after a period of rapid brand expansion. Persistent sales declines often force franchisors to reassess unit-level profitability and store count viability.
Crumbl Cookies closed 57 store locations in 2026 following two years of declining system-wide sales. At least 55 additional franchises are currently listed for sale, highlighting a significant contraction in the brand's footprint.
The players
Crumbl Cookies
A quick-service franchise brand founded in 2017 that utilizes a rotating menu strategy to drive store traffic.
The details
Crumbl Cookies has historically relied on a model of six weekly rotating menu flavors to drive repeat customer visits, later expanding its product line to include dirty sodas to boost sagging revenue. As sales cooled over the last two years, the chain has struggled to maintain profitability at all locations. Franchisees are now dealing with the financial impact of these market shifts, leading to the high volume of stores currently available for acquisition.
Timeline
2017: Crumbl Cookies founded in Utah.
2020: First Lubbock location opened.
2022: Amarillo location opened.
2023: Second Lubbock location opened.
2026: 57 Crumbl Cookies locations closed.
Market Landscape
The contraction at Crumbl Cookies follows the post-pandemic quick-service industry sales normalization trend. This closure pattern reflects a broader industry environment where rapid franchise expansion has met with cooling consumer interest.
Operators should re-evaluate unit-level sales data against local competition when a brand's novelty-driven traffic begins to plateau. Pay close attention to franchise disclosure documents and resale activity as key indicators of system-wide stability.
The takeaway
Brand reliance on high-frequency menu changes requires constant operational discipline and customer engagement to prevent long-term sales erosion. Monitor local market saturation and secondary-market franchise listings to gauge the viability of similar high-growth business models.
Further reading
For broader context on franchise market adjustments, see our coverage of Openings & Closings.
Source note: This article includes information reported by Mix 94.1.
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