GSTV Appoints New Chief Growth Officer

The network adds a retail media veteran to its leadership team to oversee strategic partnerships and corporate growth.

Updated on Oct. 28, 2026 in People

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GSTV has appointed Claire Wyatt as its new chief growth officer to oversee corporate development and strategic partnerships. Wyatt joins the senior leadership team reporting to CEO Eric Kozik, bringing experience from senior roles at The Trade Desk and Albertsons Media Collective.

Why it matters

Operators should watch this leadership shift as a signal of how media networks are aligning their growth strategies with the maturing retail media ecosystem. By tapping an executive with experience in both demand-side platforms and retail media, GSTV aims to strengthen its competitive positioning.

The appointment marks the addition of a chief growth officer to the senior leadership team at GSTV. Wyatt arrives with a background that includes launching the Albertsons Media Collective in 2022 and leading retail sales for North America at The Trade Desk.

The players

Claire Wyatt

The new chief growth officer at GSTV who previously led retail sector sales at The Trade Desk and helped launch the Albertsons Media Collective.

GSTV

A national video network that delivers content and advertising to consumers at fuel retailers and convenience stores.

Eric Kozik

The CEO of GSTV to whom Wyatt reports as part of the senior leadership team.

The details

As chief growth officer, Wyatt is responsible for overseeing corporate development, growth strategy, and value creation initiatives. Her background suggests a focus on integrating retail media data and demand-side platform strategies into GSTV's existing operations. She joins the firm from The Trade Desk and previously helped scale media operations at Albertsons.

October 28, 2026: GSTV announced the appointment of Claire Wyatt.
2026: Wyatt received two industry awards for her commerce media work.
2022: Wyatt helped launch the Albertsons Media Collective.

Market Landscape

The appointment follows the industry-wide trend of hiring executives with direct experience in retail-media-network architecture. Wyatt's involvement in the 2022 launch of the Albertsons Media Collective positions her as a practitioner of the retail media model currently being adopted by major networks.

Operators in the retail media space should track how GSTV's partnerships evolve under this new leadership to identify potential opportunities for integration. The shift signals a priority on corporate development that may lead to new advertising inventory or data-sharing capabilities in the near term.

The takeaway

This appointment highlights the premium placed on executives who understand the intersection of retail data and programmatic ad-buying platforms. Keep this executive move on your radar when evaluating the capabilities of your own retail-facing advertising partners over the next two quarters.