MillerKnoll Centralizes 3D Product Tools for E-commerce
The furniture leader integrates its 3D asset library to streamline configuration features across its multi-brand web portfolio.
Updated on Oct. 28, 2026 in Remote Work
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MillerKnoll has launched new 3D product configurators on Knoll.com, allowing customers to customize iconic furniture pieces like the Womb Chair and Barcelona Chair. The initiative leverages a centralized digital asset library shared across MillerKnoll brands to streamline the online customer experience.
Why it matters
By consolidating 3D content into a single repository, the company reduces redundant asset creation and ensures consistent product visualization across multiple sales channels. This approach allows retailers to deploy complex digital tools more efficiently while maintaining brand standards at scale.
MillerKnoll now manages its 3D product content through a centralized application suite, replacing previous fragmented systems across brands like Herman Miller, DWR, and Geiger. The platform supports configuration for flagship items including the Saarinen Dining Table and Womb Chair.
The players
MillerKnoll
A global leader in modern design and furniture manufacturing with a portfolio that includes Knoll, Herman Miller, and Design Within Reach.
3D Cloud
A technology provider specializing in 3D product visualization and cloud-based configuration software for the retail sector.
The details
The strategy employs 3D Cloud software to harmonize material libraries and configuration rules across the MillerKnoll portfolio. By maintaining a single source of truth for 3D assets, the company eliminates the need to rebuild product data for each new storefront. This architecture allows for rapid, scalable deployment of interactive configuration tools that can be shared between the Knoll.com and Design Within Reach platforms.
Timeline
October 28, 2026: The digital configurators go live on Knoll.com.
November 4, 2026: The 2026 RTIH Innovation Awards ceremony takes place in London.
Market Landscape
The move to centralized 3D asset management aligns with broader trends in digital retail infrastructure as companies seek to standardize visual experiences. It follows a shift from isolated, brand-specific digital toolkits toward integrated platforms capable of supporting multiple storefronts.
Operators managing multiple e-commerce brands should evaluate whether their digital asset workflows allow for cross-platform reuse or if they are incurring unnecessary technical debt through fragmentation. Centralizing product data can significantly accelerate the launch of high-end visual tools.
The takeaway
Centralizing product content simplifies the maintenance of digital storefronts and allows for faster rollouts of customer-facing configuration tools. Operators should audit their digital asset libraries to identify opportunities for consolidating redundant content across multiple brand sites.
Further reading
For more on evolving digital sales strategies, visit the Remote Work section.
More information
Learn more about the industry standards at the RTIH Innovation Awards booking portal.
Source note: This article includes information reported by Retail Technology Innovation Hub.
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