Scale Computing Bolsters Partner Marketing Support
Scale Computing partners will receive new sales collateral and lead generation support under the firm's new marketing leadership.
Updated on Oct. 29, 2026 in People
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Scale Computing has appointed Cooper Briscoe as its new chief marketing officer to drive the adoption of its technology portfolio. Briscoe will oversee the expansion of sales and marketing strategies for the company's partners.
Why it matters
The company aims to accelerate its market presence by helping existing partners increase sales of its technology portfolio through new, targeted collateral and lead generation programs.
The appointment follows the introduction of the Velocity Partner Program earlier this year, which seeks to leverage market disruption. Briscoe brings two decades of experience to the role as the firm works to capture market share from competitors.
The players
Scale Computing
A provider of edge computing and hyperconverged infrastructure solutions.
Cooper Briscoe
The newly appointed CMO with two decades of experience in sales and marketing across security and technology firms.
The details
Briscoe plans to develop campaigns that highlight how complementary technologies meet specific customer requirements. He will also oversee the creation of customer-specific sales collateral and provide support for joint sales activities to improve lead generation. These initiatives are intended to assist partners with customer retention, particularly by capitalizing on market shifts following Broadcom's recent changes to the VMware platform.
Timeline
Earlier this year: Scale Computing introduced the Velocity Partner Program.
October 29, 2026: Announcement of Cooper Briscoe as CMO.
Market Landscape
This leadership shift follows the pattern of technology providers adjusting their channel strategies to capture market share following Broadcom's VMware changes. It highlights an industry-wide trend of prioritizing partner enablement to address customer retention needs.
Partners should expect new, targeted sales collateral and joint-selling support as the company seeks to assist in customer retention. Monitor your local account representative for upcoming campaign resources designed to navigate the current market shift.
The takeaway
Operators should leverage the company's refreshed focus on partner-specific collateral to better address their own customer retention challenges. Evaluate your current vendor lead-generation programs against these new tools to determine if they provide a competitive advantage.
Further reading
For more on industry leadership changes, visit People.
Source note: This article includes information reported by Channel Insider.
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