Skydance Names New Leadership Team for Sports Division

The appointment of a centralized executive team will shift how the company manages its digital and production operations.

Updated on Oct. 29, 2026 in People

Isometric editorial illustration of aligned minimalist steel beams, representing organizational structure and digital strategy integration. — Skydance Global Sports Group has appointed a new leadership team, including Jeff Gerttula and Craig Barry, to consolidate digital strategy and production operations. AI Illustration. Upload story photo >

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Skydance Global Sports Group Chairman David Berson has officially appointed his leadership team to oversee digital strategy, programming, and production. The new appointments finalize the organizational structure of the sports division as it integrates its core operational units.

Why it matters

The formation of this leadership team signals how Skydance intends to manage its cross-platform sports portfolio. For business operators, the consolidation of digital strategy and production under a unified executive group illustrates a shift toward centralized control in sports content management.

The leadership team comprises six executives leading divisions including digital, international strategy, production, and programming. These appointments unify management oversight following the recent formation of the Skydance Global Sports Group.

The players

David Berson

Chairman of Skydance Global Sports Group who is consolidating leadership to manage content production and digital operations.

Jeff Gerttula

EVP and Managing Director tasked with helping steer the newly formed division.

Craig Barry

EVP and Chief Content Officer responsible for managing the group's production and content strategy.

Dan Weinberg

EVP of Programming focused on managing the division's distribution and content scheduling.

The details

Chairman David Berson tasked the new team with integrating digital strategy with traditional programming and production. The structure places EVP and Managing Director Jeff Gerttula alongside EVP and Chief Content Officer Craig Barry and EVP of Programming Dan Weinberg to align content development across platforms. Additional oversight for specific digital entities like Bleacher Report and House of Highlights falls under Bennett Spector, while Yang Adija directs digital strategy and operations.

October 29, 2026: David Berson announced the leadership appointments in an internal company note.

Market Landscape

The appointments align with a broader industry trend of integrating digital-first properties into traditional broadcast programming models. This structure follows the established precedent of centralizing content and digital operations to maximize cross-platform distribution.

Operators in the sports content space should monitor how this new leadership team structures its production and digital distribution partnerships. The move underscores a focus on unifying disjointed media assets into a single operational workflow.

The takeaway

Centralizing leadership across digital, production, and programming is a strategic play to streamline content delivery. Watch the next quarter for how these executives consolidate existing vendor relationships and digital platform strategies to define the group's output.