Ex-UTA Executives Launch Creator Firm ISO

Brands and creators gain a managed option spanning campaigns, products and live events as investors back the new firm.

Updated on Nov. 5, 2026 in Startups

Ex-UTA Executives Launch Creator Firm ISO

Former UTA Creators gaming and livestreaming head Mike Lee and former FaZe Clan chief talent officer Darren Yan have launched ISO, a creator management firm backed by Influence Media Partners. The firm represents more than 90 clients, a roster weighted toward livestreamers, gamers, artists, VTubers and lifestyle creators, and it is relevant to operators in talent management and brand partnerships.

Why it matters

Creators are increasingly using their audiences to build businesses beyond content, and brands are eager to run campaigns and original content with them. A specialized management firm that packages IP, products, live events and international expansion reflects demand for professional intermediaries as creator-led commerce grows.

ISO reports more than 90 clients, spanning talent such as PlaqueBoyMax, Jasontheween and Ironmouse and brand clients including Electronic Arts, Discord, Underdog and Icenova. The source gives no revenue, valuation or investment-size figures, and no comparator for the client count.

The players

ISO

A creator management firm offering content, music, product and live-experience support and brand partnership campaigns, with more than 90 clients.

Influence Media Partners

A music and entertainment-focused investment company that is backing ISO as an investor.

The details

ISO offers creators support across content, music, products and live experiences, and helps them build original IP, product lines, live events, and expansion into China and TikTok Shop. The firm's brand-side work covers campaigns and original content for companies seeking creator partnerships. Its backer, Influence Media Partners, is a music and entertainment-focused investment company, placing ISO at the intersection of creator management and entertainment investing.

ISO's launch was announced on November 5, 2026, as reported by The Hollywood Reporter.

Market Landscape

ISO enters a market where creators are monetizing audiences through products, IP and live events rather than advertising alone. Its investor base in music and entertainment finance suggests creator management is being treated as an entertainment-industry asset class.

Brands planning creator campaigns should expect more specialized management intermediaries to offer packaged deals across campaigns, products and live events. Talent and brand operators should evaluate whether a managed partner's roster and client mix fits their category before committing.

The takeaway

Creator management is consolidating around firms that combine talent representation with brand campaigns and investor capital. Operators should track whether ISO's 90-plus client base and the expansion into China and TikTok Shop produce disclosed results in the coming quarters.