Elbows Off and Company to Open Little Rock Mall Store
The etiquette firm will offer classes and event rentals from a new permanent space at Park Plaza Mall starting October 25.
Updated on Oct. 24, 2026 in Openings & Closings
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Elbows Off and Company, a business providing etiquette and manners instruction, is opening at Park Plaza Mall in Little Rock. The new space will serve as a hub for classes and as a venue available for event rentals starting October 25, 2026.
Why it matters
The venture marks a transition for founder Janee Jones from hosting mobile etiquette classes at community venues like the Boys and Girls Club to operating from a fixed commercial location. This move represents a scaling of service offerings into the event-rental market.
The new storefront at Park Plaza Mall replaces a previous model of itinerant service provision at various community locations. The business space now supports both scheduled manners education and private event rentals.
The players
Janee Jones
Founder of Elbows Off and Company and a graduate of the American School of Protocol.
Park Plaza Mall
A regional commercial shopping center in Little Rock that hosts the new business location.
The details
Elbows Off and Company formalizes the business model of founder Janee Jones, who completed training at the American School of Protocol in Atlanta. Operators of small service-based businesses can look to this shift as a transition from community-distributed programs to a centralized, multi-use physical facility. The space functions as both an instructional classroom for etiquette programs and a venue for private etiquette-inspired gatherings.
Timeline
October 25, 2026: Soft grand opening event at Park Plaza Mall.
2:30 p.m. to 6:00 p.m.: Hours for the grand opening event.
Market Landscape
The move to Park Plaza Mall reflects a shift in commercial real estate where centers are increasingly filling vacancies with local, specialized service providers rather than traditional retail brands. This follows an industry-wide trend of diversifying mall tenant mixes to prioritize interactive, event-based commerce.
Operators in the service sector should evaluate whether transitioning from mobile or community-based delivery to a dedicated brick-and-mortar site allows for higher-margin offerings like private event hosting. Watch for whether this model increases overhead costs faster than the revenue generated by the combined class and rental streams.
The takeaway
Small-business founders should assess how a fixed location changes their brand identity and access to new revenue streams like event rentals. Monitor if the increased overhead of a mall lease aligns with the volume of manners instruction necessary to sustain a full-time professional operation.
Further reading
For more on new businesses entering the market, explore Little Rock Openings & Closings.
Source note: This article includes information reported by KATV.
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