Chula Vista Training Center Revenue Drop

Sports clients, event operators, and hospitality firms near the campus should watch how a master plan changes its client and event mix.

Updated on Nov. 1, 2026 in Remote Work

Chula Vista Training Center Revenue Drop

Live Poll

Should a publicly funded sports center prioritize local youth access over outside revenue?

Chula Vista City Council members offered differing visions for the Chula Vista Elite Athlete Training Center, which sits on a 155-acre campus at 2800 Olympic Parkway. The council approved funding for a master plan on April 14, and no action was taken at the Tuesday meeting where the presentation was given.

Why it matters

The center's client revenue fell 18% between 2022 and 2025, and 84% of 2025 client revenue came from on-site uses, so the plan's direction will shape how a publicly owned facility generates income. Its top 10 clients account for 53% of average client revenue, a concentration that makes the facility's business model sensitive to a small number of accounts.

The 155-acre campus holds 297 beds, and client revenue fell 18% from 2022 to 2025. Eighty-four percent of 2025 client revenue came from on-site uses, while the top 10 clients generate 53% of average client revenue.

The players

Dudek

Dudek is a planning and engineering consultancy that develops master plans and conducts public outreach for public facilities.

Chula Vista City Council

The Chula Vista City Council is the elected legislative body that approves funding and oversight for city facilities, including the training center.

Cesar Fernandez

Cesar Fernandez is the Chula Vista deputy mayor who requested a facility-by-facility utilization report covering the past three years.

The details

Dudek is developing the master plan through stakeholder interviews and public outreach, drawing on community input from an Oct. 21 open house and an online survey. That input showed residents want greater awareness of the center, more public access and expanded events. Benchmarking of similar facilities suggests 10 fields is ideal for the site, and a proposed 5,000-seat spectator venue is part of the discussion.

April 14: Council approved funding for the master plan.
Oct. 21: Open house gathered community input.
Tuesday, week of Oct. 27, 2026: Council heard the presentation and took no action.
Through next October: Drafting of the plan is expected to run.
Early 2027: Dudek returns to council with key concepts.

Market Landscape

The center's revenue record is the baseline against which the master plan will be judged, since an 18% fall from 2022 to 2025 signals that the current client-driven model is under strain. The 53% concentration among the top 10 clients makes the facility's finances depend on a small set of accounts.

Businesses that serve sports clients, event operators, and hospitality firms near the Chula Vista campus should watch whether the plan expands public access and events. Operators relying on the facility's client flow should track the forthcoming utilization report before making long-term commitments.

The takeaway

The 18% revenue decline and heavy reliance on on-site uses show that the facility's future depends on how the plan diversifies income. Operators should request the three-year utilization report when it becomes public and track the early-2027 council update.

What happens next

Dudek will return to the Chula Vista City Council with key concepts early next year, and drafting of the master plan is expected to run through next October.