Inglewood Ballot Measures to Impact Venues and Ads
Local entertainment venues and advertisers will face new tax and lease regulations depending on the November 3 election results.
Updated on Oct. 25, 2026 in Advertising
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Inglewood voters will decide the future of local advertising and venue tax policy on November 3, 2026. Two ballot measures could significantly alter the revenue streams for local operators and the city budget, which currently faces a $31 million deficit.
Why it matters
The outcome will directly impact local tax liabilities for venue operators and the operational viability of advertising firms under long-term city contracts. These measures represent a shift in how the municipality balances infrastructure funding against projected budget shortfalls.
Measure AT proposes raising $50 million annually by removing a $15 million cap on admission taxes, while Measure BB could cut $8 million from the city general fund. These projections are set against a current municipal budget deficit of $31 million.
The players
WOW Media
An outdoor advertising firm currently managing billboard assets under a 40-year city lease.
Hollywood Park
A major mixed-use development and venue operator significant to the local tax base.
Kia Forum
A prominent concert and event venue subject to proposed changes in municipal admission tax policy.
Intuit Dome
A newly developed sports and entertainment arena impacted by upcoming ticket tax adjustments.
The details
Measure BB targets billboard advertising on the public right-of-way, specifically impacting WOW Media's 40-year lease agreement. Meanwhile, Measure AT adjusts the admission tax structure for the Kia Forum and Intuit Dome by introducing a 2.5% ticket tax, while existing taxes at SoFi Stadium are already levied at 10%.
Timeline
2015: Initial agreement established between WOW Media and Inglewood.
November 3, 2026: Inglewood voters decide on Measures BB and AT.
Market Landscape
This election marks a significant pivot in the municipal strategy toward managing high-revenue advertising assets and large-venue tax policies. The move reflects a broader tension between local revenue growth and the restriction of commercial billboard rights in city-controlled spaces.
Operators in the entertainment and advertising sectors should prepare for potential tax increases or the loss of long-term signage rights following the November 3 election. Budgeting for higher venue admission costs or contract renegotiations is advisable as the city moves to close its $31 million deficit.
The takeaway
The November 3 ballot measures signal a critical shift in Inglewood's fiscal policy that venue and advertising operators must monitor closely. Business owners should review the terms of their existing municipal permits and tax compliance structures to anticipate potential changes in operational overhead.
Further reading
For broader context on how local regulations influence industry operations, see our coverage of Advertising.
Source note: This article includes information reported by Daily Breeze.
Live Poll
Should your city prioritize increasing tax revenue over restricting commercial advertising in public spaces?
