TBWA\Media Arts Lab Adds Creative Directors in LA
The agency expands its Los Angeles leadership team, affecting how firms manage creative workflows across their global hubs.
Updated on Oct. 15, 2026 in Advertising
TBWA\Media Arts Lab has appointed Pedro Sattin and Sébastien Rouvière as creative directors based in its Los Angeles office. The pair now join the agency, which maintains a network of eight hubs worldwide.
Why it matters
Agency leadership shifts signal how creative shops are organizing their talent to support global accounts. For operators, such appointments reflect the organizational structure required to manage complex, multi-hub creative workflows.
TBWA\Media Arts Lab manages its creative output through eight hubs operating worldwide. This expansion of the Los Angeles leadership team aligns with that global network strategy.
The players
Pedro Sattin
Creative director recently appointed to the Los Angeles office of TBWA\Media Arts Lab.
Sébastien Rouvière
Creative director recently appointed to the Los Angeles office of TBWA\Media Arts Lab.
TBWA\Media Arts Lab
A global creative agency known for operating eight hubs worldwide.
Greg Greenberg
An executive creative director overseeing creative leadership at TBWA\Media Arts Lab.
Saulo Rocha
An executive creative director overseeing creative leadership at TBWA\Media Arts Lab.
The details
Sattin and Rouvière assume their roles immediately to oversee creative development for the agency. In this capacity, the directors report directly to executive creative directors Greg Greenberg and Saulo Rocha. This reporting structure is designed to integrate the new leadership into the existing collaborative workflow used across the firm's global office network.
Timeline
October 15, 2026: TBWA\Media Arts Lab announced the appointments.
Market Landscape
This move follows the agency model of centralized global creative hubs. It signals a continued reliance on high-level talent to maintain consistent output across an international office network.
Operators should monitor how leadership changes at large creative agencies influence the service quality of their own marketing partners. Evaluate your existing agency agreements to ensure your account team has the senior-level direction needed to meet current objectives.
The takeaway
Management changes at key creative agencies often precede shifts in service models or priority focus areas. Track whether these leadership moves result in changes to the agency’s engagement terms or the creative output provided to existing clients.
Further reading
For more on industry shifts, visit our Advertising section.
Source note: This article includes information reported by MediaPost.
