Bot VFX Expands Executive Sales Team in Los Angeles

The studio is integrating senior creative talent into its sales operations to drive growth in film and episodic projects.

Updated on Oct. 21, 2026 in People

Isometric editorial illustration showing stylized architectural models of film production stages in teal, mustard, and slate blue. — Bot VFX has added visual effects supervisor Marco Maldonado and executive producer Katie Adams Wells to its Los Angeles sales leadership team. AI Illustration. Upload story photo >

Bot VFX has appointed Marco Maldonado as visual effects supervisor and Katie Adams Wells as executive producer. Both join the studio's executive sales team in Los Angeles to bolster creative pitches and client partnerships for feature film and episodic projects.

Why it matters

The studio is expanding its sales leadership to capture growth in feature film and episodic markets. By integrating specialized creative talent into its sales function, Bot VFX aims to refine its pitch process and strengthen service partnerships.

The new appointments bring deep industry expertise, including Marco Maldonado's 40-year career spanning back to 1985. These hires represent a strategic expansion of the executive sales team at Bot VFX.

The players

Bot VFX

A visual effects studio that produces creative work for feature films and episodic television.

Marco Maldonado

An award-winning visual effects supervisor who began his career in 1985 and is a recipient of an Ariel Award.

Katie Adams Wells

An executive producer and founder of Creo Collective who formerly served at FX Cartel.

Christina Wise

The VP of revenue management at Bot VFX responsible for overseeing sales team output.

The details

Maldonado and Adams Wells will operate alongside VP of revenue management Christina Wise to facilitate high-level creative pitches. The strategy integrates technical visual effects oversight directly into the business development process to better align project scopes with client partnership requirements. This structure is designed to support the studio's scaling needs across both feature film and episodic production pipelines.

1985: Marco Maldonado began his career as a model maker.
October 21, 2026: Bot VFX announced the appointments.

Market Landscape

Bot VFX is following a industry-wide trend of integrating creative directors directly into business development to improve pitch outcomes. This shift marks a departure from the traditional separation of technical supervisors and sales personnel in mid-sized studios.

Operators in the visual effects and production space should monitor how this integrated sales model impacts pitch success rates and client retention. Firms currently separating creative and sales roles may consider whether technical oversight in the pitch phase could improve their own conversion metrics.

The takeaway

Integrating senior creative talent into the sales cycle can bridge the gap between artistic vision and client contract requirements. Operators should audit their current pitch teams to identify whether technical supervisors are sufficiently empowered to participate in business development discussions.