Black Lily Naturals Will Open Boulevard Park Storefront
The local retailer expands from farmers' markets into a new brick-and-mortar space with an interactive DIY candle bar.
Updated on Oct. 10, 2026 in Openings & Closings
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Black Lily Naturals is set to host a grand opening for its new Sacramento storefront at 1700 I St in Boulevard Park on November 14. The shop will offer a variety of candles, fragrances, and personal care products alongside a new interactive DIY candle-making bar.
Why it matters
Expanding into a permanent retail location allows the business to transition from a periodic market presence to a full-time operation with added service-based revenue streams. This shift enables the brand to offer an experiential retail component, potentially increasing customer engagement through its new DIY candle bar.
The retailer has priced its seven ounce candles at $24 as it moves into a brick-and-mortar location. This follows the company's growth from its founding in 2013 and its subsequent debut at the midtown Farmer's Market in 2019.
The players
Black Lily Naturals
A Sacramento-based retailer specializing in candles, fragrances, and personal care products.
Chandra Stewart
The founder who launched the business in 2013 and grew it through local market sales.
The details
The transition from market stalls to a permanent storefront allows the owner to incorporate a DIY candle-making bar, moving beyond simple product sales into experiential retail. By establishing a physical footprint at 1700 I St, the company can consolidate its supply chain for products like fragrances and incense while providing a consistent touchpoint for its existing customer base.
Timeline
The business was founded in 2013.
Candle-making was added to the product line in 2015.
The business began selling at the midtown Farmer's Market in 2019.
The grand opening for the new storefront is scheduled for November 14, 2026.
Market Landscape
This opening follows the broader trend of small-scale vendors leveraging experiential add-ons like the candle-making bar to justify the higher overhead of a permanent retail lease. It marks a departure from the company's previous reliance on transient market stall models.
Operators considering a transition from market stalls to brick-and-mortar should evaluate if adding an experiential element can help justify increased rent expenses. Keep an eye on local foot traffic patterns in Boulevard Park to gauge how service-based retail models perform in the area.
The takeaway
Adding high-margin experiential services can provide the stability needed to justify moving from farmers' markets to a storefront. Monitor the integration of your new service revenue to ensure it offsets the fixed costs of a long-term lease.
What happens next
The storefront is scheduled for its grand opening on November 14, 2026.
Further reading
For more on local brick-and-mortar trends, see the Openings & Closings section.
Source note: This article includes information reported by The Sacramento Bee.
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