Sun Day Red Opens First Flagship in San Clemente
Golf apparel brands weighing physical retail can watch how a two-year-old label's San Clemente store handles lease and staffing costs.
Updated on Nov. 2, 2026 in Openings & Closings
Sun Day Red, a golf apparel and footwear brand co-created by Tiger Woods and TaylorMade Golf, opened its first brick-and-mortar flagship store in San Clemente on Monday, November 2, 2026. The store occupies the former Stance headquarters building at 197 Avenida La Pata, giving the two-year-old brand a physical retail presence in Orange County, where its clothing and accessories are designed.
Why it matters
The store marks a move from a purely digital and wholesale presence into physical retail for a young apparel label, a shift that carries real costs in lease, staffing, and inventory management. Placing the flagship in Orange County reflects the brand's roots there, where it draws on apparel design talent in South OC and golf talent in Carlsbad.
The flagship is Sun Day Red's first brick-and-mortar location, two years after the brand's launch, and operates on weekday hours of 10 a.m. to 4 p.m. Sales, lease cost, and staffing figures for the store have not been disclosed.
The players
Sun Day Red
A golf apparel and footwear brand co-created by Tiger Woods and TaylorMade Golf, designed and developed in Orange County.
Tiger Woods
A golf professional and brand co-creator whose prior nonprofit work includes the Tiger Woods Learning Center in Anaheim.
TaylorMade Golf
A golf equipment manufacturer that co-created the Sun Day Red apparel and footwear brand.
The details
The brand moved its headquarters into the middle of Orange County and set up the flagship in the former Stance headquarters building at 197 Avenida La Pata. The interior uses dark blue spaces, warm leather chairs, and racks of clothing, shoes, and hats. The brand's name pays tribute to Woods' habit of wearing red shirts on Sunday tournament days.
Timeline
2005: Woods launched the $25 million Tiger Woods Learning Center in Anaheim.
2009: Woods stepped back from his role at the nonprofit learning center.
November 2, 2026: Sun Day Red opened its flagship store in San Clemente.
Market Landscape
Sun Day Red's flagship extends a pattern of Orange County ties that began with Woods' 2005 Tiger Woods Learning Center in Anaheim and his later step back from that nonprofit in 2009. The store places a celebrity-co-created golf brand in a retail location built around its Orange County design and talent base.
Apparel and golf brands weighing a move from wholesale or online sales into a flagship store should factor in lease, staffing, and inventory costs against expected foot traffic. Owners considering a lease on a former office building should consult qualified counsel on terms before committing.
The takeaway
Operators watching the brand's retail move should track whether the San Clemente flagship changes its wholesale and online sales mix over the coming quarters. Businesses weighing a physical store should compare store-level costs against the traffic and margin they actually generate before committing to a lease.
Further reading
For more on retail openings in the area, see Openings & Closings coverage in San Clemente.
