Authors Released Wholesale MBA Guide for CPG Brands
Sandro Piancone and Jorge Olson shared strategies for navigating distribution and retail sales in a new manual.
Updated on Oct. 6, 2026 in Business Strategy
Sandro Piancone and co-author Jorge Olson have published Wholesale MBA, a guide designed to help consumer packaged goods brands navigate the complexities of wholesale distribution and retail partnerships. The book serves as a roadmap for scaling brands into national and regional retail channels.
Why it matters
Understanding the mechanics of wholesale distribution is a common hurdle for emerging consumer brands seeking to scale beyond direct-to-consumer models. This book provides a structured approach for operators to evaluate the realities of retail entry and supply chain logistics.
The manual is identified by ISBN 9781945196331 and serves as a reference for CPG entrepreneurs. Operators can reach the advising team at (619) 975-6556.
The players
Sandro Piancone
An advisor to consumer packaged goods brands who focuses on wholesale distribution strategy.
Jorge Olson
A co-author of the manual Wholesale MBA with expertise in retail brand scaling.
Thomas Howard
The host of the Straight Talk with DJ Doc podcast.
The details
The book details the operational requirements for consumer brands to secure and maintain shelf space with retail partners. It outlines the specific steps necessary to transition from independent sales to working with established wholesale distributors.
Timeline
October 6, 2026: Book release and podcast episode appearance.
Market Landscape
This manual follows the industry trend of formalizing retail and wholesale strategies for independent CPG brands. It serves as a practical counterpoint to the high-level growth theories often applied to early-stage consumer products.
Operators should review their current distribution agreements to ensure they meet the criteria for wholesale entry discussed in the manual. Those seeking further clarification on these strategies may contact the office at (619) 975-6556.
The takeaway
The transition to wholesale requires a disciplined approach to margins and retail relationships. Use the publication's framework to audit your brand's readiness for scale before committing to national distribution contracts.
Further reading
For more on managing retail partnerships and supply chains, see our Business Strategy section.
Source note: This article includes information reported by Hawaii Telegraph.
