Corey's Pizza Opens in the Mission District
The restaurant, which grew from a mobile-sales concept, offers $23 weekday specials to drive consistent customer traffic.
Updated on Oct. 30, 2026 in Openings & Closings
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Corey Rogers opened Corey's Pizza on 17th Street in the Mission district on September 18, 2026. The new restaurant specializes in Staten Island-style pies, offering daily weekday specials to drive mid-week traffic.
Why it matters
The shop secures a footprint in a high-turnover retail corridor after the departure of a former tenant. This launch highlights the common transition of pandemic-era mobile food concepts into brick-and-mortar operations.
Corey's Pizza now operates in the space formerly held by Turner's Kitchen, with standard pies priced between $32 and $40. The business maintains a competitive weekday price of $23 for cheese pizza to balance inventory and labor costs.
The players
Corey Rogers
Owner of Corey's Pizza and former employee of the 500 Club.
Corey's Pizza
A startup restaurant located on 17th Street in San Francisco's Mission district.
Turner's Kitchen
The previous restaurant occupant of the 17th Street retail space.
The details
Corey Rogers, a former staffer at the 500 Club, scaled this concept from pandemic-era sales conducted out of a pickup truck. The restaurant differentiates its product by utilizing a blended cheese application and a heavier sauce-to-crust ratio than traditional local competitors.
Timeline
The shop opened its doors on September 18, 2026.
Special pricing is available Monday through Thursday.
The shop has been operational for 6 weeks.
Market Landscape
Corey's Pizza follows the trend of mobile food vendors moving into permanent retail storefronts as pandemic-era restrictions faded. This move mirrors local shifts where operators trade on established mobile brand recognition to secure long-term leases in competitive urban corridors.
Operators in the Mission should track the viability of this 17th Street space, which struggled to sustain its previous tenant. Owners should evaluate whether the price-point strategy of $23 weekday specials is sufficient to cover high urban overhead costs.
The takeaway
New operators should monitor how Corey's Pizza maintains traffic during the Monday-through-Thursday window. Tracking local peer pricing and the turnover history of specific retail corridors remains a vital step for assessing long-term lease feasibility.
Further reading
For context on how other neighborhood businesses are adjusting their footprint, see San Francisco Openings & Closings.
Source note: This article includes information reported by The San Francisco Standard.
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