Off The Charts Opens New Cannabis Dispensary in Santa Monica
The retailer brings a 40-store network and price-matching model to the local market, prompting a re-evaluation of pricing.
Updated on Oct. 31, 2026 in Retail
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Off The Charts has opened a new cannabis dispensary in Santa Monica at 2415 Wilshire Blvd. The location joins a retail network of over 40 stores throughout California.
Why it matters
The entry of a large, price-competitive chain into the Santa Monica market shifts the local retail landscape for cannabis operators, who must now contend with a competitor leveraging scale and a price-match guarantee.
The retailer operates a network of more than 40 stores across California. The new Santa Monica dispensary is supporting its market entry with a 50% discount on all storewide inventory during the opening event.
The players
Off The Charts
A family-run California-based cannabis retailer operating a network of more than 40 dispensaries.
Norman Yousif
The founder and CEO of Off The Charts, responsible for the chain's expansion and retail strategy.
The details
The new dispensary operates under a model that features a price-beat guarantee policy to attract customers. The product mix includes lab-tested flower, pre-rolls, vapes, edibles, concentrates, and wellness goods. The facility is managed as part of a family-run retail chain led by founder and CEO Norman Yousif.
Timeline
October 29, 2026: The new dispensary location officially opens.
October 30, 2026: A 50% storewide sale begins.
October 31, 2026: The promotional discount period concludes.
Market Landscape
The opening of a new store by an established chain follows the documented trend of consolidation in the California cannabis retail sector. This entry highlights the increasing pressure on independent retailers to compete against networks leveraging regional scale.
Local cannabis operators should monitor the impact of the chain's price-beat guarantee on existing customer loyalty and local pricing benchmarks. Owners should review their own competitive positioning and service offerings to ensure they remain differentiated against high-volume retail entrants.
The takeaway
The arrival of a large-scale chain underscores the importance of service and price-match capabilities in the current retail environment. Operators should track the competitive pricing moves and promotional activity of new entrants to adjust their own inventory or service strategies accordingly.
Further reading
For context on the local competitive environment, visit our Retail section.
More information
To view the product menu or order, visit the online store and ordering portal.
Source note: This article includes information reported by Cannabis Business Times.
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