The Werks to Open New Boulder Location in October
The brewpub and recreation venue will expand to the S'park development, adding a new hybrid business model to the local market.
Updated on Oct. 20, 2026 in Openings & Closings
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The Werks is scheduled to open a new brewpub, bowling alley, and bike shop location in Boulder on October 26, 2026. The new site is located at 3390 Valmont Road in the S'park development, following the company's initial expansion from its first Wheat Ridge site.
Why it matters
The entry of a hybrid entertainment and retail venue into the S'park development introduces a distinct competitive model to the local market. Operators should monitor how this multi-faceted business structure impacts traffic patterns and customer draw in the area.
The upcoming October 26 opening at 3390 Valmont Road marks the company's second total location since its initial January 2026 launch. This expansion follows the recent closure of the Wahoo's Fish Taco location at 2790 Pearl St.
The players
The Werks
A multi-faceted hospitality and retail company that operates brewpubs, bowling alleys, and bike shops.
The details
The Werks integrates a brewpub, bowling alley, and bike shop into a single operational footprint. By diversifying revenue streams between food and beverage sales, recreational services, and retail, the company attempts to capture multiple customer demographics within the same site. The business is currently actively recruiting staff to manage these distinct operational departments ahead of the October opening.
Timeline
January 2026: The Werks opened its first location in Wheat Ridge.
October 26, 2026: The Werks opens its Boulder location.
Market Landscape
The Werks' arrival at 3390 Valmont Road marks a significant shift for the S'park development area. This expansion follows the exit of established entities like Wahoo's Fish Taco from the city, signaling a churn in the local commercial real estate profile.
Local operators in hospitality and retail should assess how the introduction of a hybrid service model impacts their own customer traffic and retention. Watch for potential changes in regional staffing demand as the business fills out its personnel requirements.
The takeaway
The Werks' expansion into the S'park development highlights the ongoing shift toward multi-revenue service concepts in local commercial hubs. Owners should track the impact of the October 26 opening on foot traffic trends compared to the vacancy left by prior tenants.
Further reading
For additional context on commercial shifts in the area, visit Boulder Openings & Closings.
Source note: This article includes information reported by BizWest.
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