VASA Fitness to Open Large Centennial Club in October
The new 47,000-square-foot facility introduces specialized pilates programming to the local fitness market.
Updated on Oct. 21, 2026 in Openings & Closings
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VASA Fitness will open a 47,000-square-foot facility in Centennial on October 31, 2026. This expansion marks the 19th location for the company in Colorado.
Why it matters
The opening reflects a broader scaling strategy for the operator, which currently manages over 75 clubs nationwide. The addition of specialized instructor-led programming suggests a shift toward higher-touch, boutique-style service models within the larger gym footprint.
The new 47,000-square-foot club is expected to create 70 jobs for the local market. This site expands the VASA Fitness footprint to 19 total locations in Colorado.
The players
VASA Fitness
A Greenwood Village-based fitness operator with over 75 locations nationwide.
The details
The facility integrates a diverse amenity suite including cold plunge, sauna, red light therapy, and a massage lounge to attract premium-tier members. Operationally, the site incorporates a Studio Pilates program, a service model that debuted at the local Willow Creek location in September 2026. Staffing will support four distinct instructor-led class formats, specifically high-intensity interval training, strength training, infrared yoga, and reformer Pilates.
Timeline
September 2026: Studio Pilates debuted at Centennial Willow Creek.
October 31, 2026: The new Centennial VASA Fitness club opens.
2027: VASA plans to expand Studio Pilates to more locations.
Market Landscape
The facility's inclusion of studio-specific Pilates programming follows the industry trend of integrating niche class modalities into large-format fitness centers to capture premium customer segments. This move echoes the operator's September 2026 pilot at its nearby Willow Creek site.
Business owners in the health and wellness space should monitor how the integration of niche amenities like red light therapy and reformer Pilates affects member retention at this site. Operators should note that the expansion brings 70 new jobs to the Centennial area as of the October 31 opening.
The takeaway
Large-format gym operators are increasingly leveraging boutique-style class offerings to diversify revenue streams. Monitor the enrollment and staffing retention data following the October 31 launch to determine if this multi-modality model is sustainable for local fitness sites.
What happens next
VASA Fitness intends to roll out the Studio Pilates program at additional unidentified locations throughout 2027.
Further reading
Find more local business updates in our Centennial Openings & Closings section.
Source note: This article includes information reported by ColoradoBiz.
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