The Colab Expands Senior Team Amid 322% Revenue Growth
The firm is adding senior communications staff to scale its proprietary AI visibility services for technology clients.
Updated on Oct. 29, 2026 in Professional Services
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Denver-based agency The Colab expanded its headcount with eight new senior hires and two promotions following a period of rapid growth. The firm, which specializes in media relations and AI-driven visibility, continues to scale its operations to support a growing portfolio of technology clients.
Why it matters
The firm is reinvesting its significant revenue gains back into specialized human capital to maintain service levels for its technology sector clients. This expansion underscores the increasing demand for firms that integrate high-level media strategy with proprietary data-tracking tools.
The Colab achieved 322% growth in monthly recurring revenue over the past 12 months. The firm currently supports its outreach via a newsletter reaching over 20,000 communications professionals across more than 150 published editions.
The players
The Colab
A Denver-based communications agency that focuses on media relations, executive thought leadership, and AI-driven search visibility.
Lizzy Harris
Co-founder of The Colab who helped establish the agency in 2017.
Ashley Mann
Co-founder of The Colab who helped establish the agency in 2017.
The details
The Colab combines traditional media relations and executive thought leadership with its proprietary Prism platform, launched in 2026. The platform enables AI visibility and opportunity tracking, a service that recently helped one healthtech client reach a 51% share of voice. The agency is now deploying these capabilities across its expanded senior team to serve a broader range of technology companies.
Timeline
2017: The Colab was founded by Lizzy Harris and Ashley Mann.
Past 12 months: The firm grew monthly recurring revenue by 322%.
2026: The Colab launched the Prism platform.
October 29, 2026: The firm announced eight new hires and two promotions.
Market Landscape
The agency’s reliance on the Prism AI visibility platform follows a trend of communications firms integrating proprietary data analytics into their service models. This shift marks a departure from traditional PR methods, prioritizing verifiable search visibility metrics for technology clients.
Agency operators should track how firms integrate proprietary AI tools like Prism to deliver measurable outcomes like increased share of voice. Firms should evaluate whether reinvesting current revenue into senior-level talent is viable to maintain service quality during high-growth cycles.
The takeaway
The Colab demonstrates that combining proprietary data platforms with rapid senior hiring can accelerate client visibility metrics like share of voice. Operators should monitor their own team composition against service-delivery capacity to ensure rapid revenue growth does not compromise client results.
Further reading
For more insights on talent acquisition and firm growth in this sector, visit our Professional Services section.
Source note: This article includes information reported by Fortune.
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