New Owners Revived Historic Pueblo Business
Owners of Nick's Dairy Creme expanded daily operations to include breakfast service to reach a wider customer base.
Updated on Oct. 14, 2026 in Openings & Closings
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Ieshia and David Jiron acquired the long-standing Nick's Dairy Creme near the 8 Street Bridge in Pueblo in late summer 2026. The new ownership team officially began operating the location with expanded morning hours on Monday, October 12, 2026.
Why it matters
The transition demonstrates how independent operators can drive renewed local traffic by layering morning service and expanded menu options onto a legacy community fixture. This pivot toward earlier hours targets breakfast demand while leveraging an established brand presence to stabilize revenue in the East Side neighborhood.
The new ownership introduced an early 6:30 a.m. start time daily to support the business's expanded breakfast menu. Prices are tiered, with kids' cones priced at $1.50 on Mondays compared to standard ice cream cones costing over 3 dollars for the remainder of the week.
The players
Ieshia and David Jiron
The new proprietors of the historic Nick's Dairy Creme business in Pueblo.
Jeff Biddle
The realtor who facilitated the business acquisition.
Nick's Dairy Creme
A long-standing business and community landmark situated in the East Side of Pueblo.
Solar Roast
The local coffee supplier that remains the house provider for the business.
The details
Ieshia and David Jiron leveraged the acquisition to integrate new revenue streams, including espresso and pancake offerings, while maintaining existing partnerships with local suppliers like Solar Roast. By adjusting the operational schedule to include early morning service, the owners aim to better capture neighborhood traffic near the 8 Street Bridge. The transition was facilitated by realtor Jeff Biddle.
Timeline
Late summer 2026: Ieshia and David Jiron acquired Nick's Dairy Creme.
Monday, October 12, 2026: The owners began new early morning operating hours.
6:30 a.m. daily: Nick's Dairy Creme begins serving coffee and breakfast.
Market Landscape
The purchase follows a pattern set by the 2024 revitalization of Pueblo's East Side business district, as operators look to preserve local landmarks while modernizing service models. This reflects a broader trend of small-business owners seeking to anchor neighborhood identity through heritage sites.
Operators looking to modernize a legacy business should evaluate the potential for menu diversification during off-peak hours, such as adding morning breakfast services. When pursuing acquisition, factor in the costs of maintaining existing supply chain partnerships while testing new product margins.
The takeaway
Legacy businesses can successfully adapt to current demand by layering high-margin items like specialty coffee onto their core product offerings. Owners should monitor weekly revenue trends during these new service windows to determine which menu additions warrant permanent placement.
Further reading
For additional context on retail shifts in the area, visit the Openings & Closings section.
Source note: This article includes information reported by La Voz Colorado.
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