Winn-Dixie Offers Veterans 11% Off on Nov. 11
Veterans and active-duty military shoppers at Florida and southern Georgia stores can claim the discount with valid identification.
Updated on Nov. 2, 2026 in Military Jobs
Live Poll
Do you think corporate discounts for veterans meaningfully support military families?
Winn-Dixie will offer an 11% discount on qualifying in-store purchases to veterans and active-duty military personnel with valid identification on Nov. 11, 2026, Veterans Day. Through Nov. 11, the company and DLJ Produce are also donating 5 cents per pound of Razzle Dazzle Premium Grapes sold at Florida and southern Georgia stores to the USO.
Why it matters
The promotion is a targeted consumer-retention and community-goodwill move aimed at a defined customer segment on a specific date, with a supplier partner sharing the donation cost on grape sales. For grocery operators, it illustrates how a holiday discount can be paired with a per-unit charitable tie-in to drive traffic while tying the program to a measurable sales volume.
The discount is 11% on qualifying in-store purchases, and the grape campaign donates 5 cents per pound sold, with total donations capped at $50,000. Since 2018, The Winn-Dixie Company and the Winn-Dixie Gives Foundation have contributed more than $8.4 million to veteran and military family support.
The players
The Winn-Dixie Company
Jacksonville, Florida-based supermarket chain operating grocery stores across Florida and southern Georgia, with a long-standing community-outreach program.
DLJ Produce
Produce supplier partnering with Winn-Dixie on the Razzle Dazzle Premium Grapes donation campaign.
USO
United Service Organizations, a nonprofit that provides support services to active-duty military members and their families.
The details
Veterans and active-duty military personnel must present valid military or veteran identification to receive the discount on qualifying purchases at Winn-Dixie grocery stores. The grape donation works per unit: for each pound of Razzle Dazzle Premium Grapes sold at participating Florida and southern Georgia stores through Nov. 11, 5 cents goes to the USO, with the campaign's total donation capped at $50,000. The program is run jointly by The Winn-Dixie Company, the Winn-Dixie Gives Foundation, and supplier DLJ Produce.
Timeline
Since 2018: Winn-Dixie and the Winn-Dixie Gives Foundation began contributing to military family support initiatives.
Through Nov. 11, 2026: Grape donation campaign to benefit the USO runs at participating stores.
Nov. 11, 2026: 11% Veterans Day discount is available at Winn-Dixie grocery stores.
Market Landscape
Winn-Dixie's veteran support effort, which it dates to 2018 and cites at more than $8.4 million, places this promotion within a sustained community-giving program rather than a one-time campaign. The per-pound donation structure with a named produce supplier shows a cause-marketing model in which a supplier shares the cost of the charitable commitment.
Grocery operators in Florida and southern Georgia should note that the discount is restricted to veterans and active-duty personnel with valid identification, which affects how cashiers and point-of-sale systems verify eligibility on Nov. 11. Produce buyers and category managers should factor in the per-pound donation structure when pricing grapes during the campaign window.
The takeaway
Operators running a holiday promotion tied to a charity should define in advance how eligibility will be verified and how the per-unit donation will be tracked against any cap. Confirm the $50,000 campaign ceiling and the Nov. 11 end date with the supplier before launch so sales counts and donation reporting reconcile.
What happens next
The 11% Veterans Day discount applies on Nov. 11, 2026, and the grape donation campaign runs through that same date.
Further reading
For related context on military-focused employment and community programs, see Military Jobs in Florida.
Live Poll
Do you think corporate discounts for veterans meaningfully support military families?
