Engage PEO Absorbs ASM PEO in Florida Deal

Florida employers on ASM PEO will see their payroll and benefits administration move to Engage's platform.

Updated on Nov. 7, 2026 in Healthcare

Isometric editorial illustration of two stacks of matte blocks in muted oxblood, teal, and cream, with the smaller stack merging into the larger one. — Fort Lauderdale-based Engage PEO has acquired ASM PEO of Lutz, Florida, absorbing its client base and staff in a deal with undisclosed terms. AI Illustration. Upload story photo >

Engage PEO, a Fort Lauderdale-based professional employer organization, has acquired ASM PEO of Lutz, Florida, absorbing its client base and team. Financial terms were not disclosed, and the deal is Engage's 10th acquisition since 2022, with its clients in Florida and the Southeast.

Why it matters

For Florida small and mid-sized employers, PEOs bundle payroll, benefits, workers' compensation and compliance into one outsourced arrangement, so consolidation among providers can change who administers those functions and on what terms. The deal reflects continued roll-up activity in the PEO sector, where providers are combining books of business to expand regional footprints.

Engage PEO's acquisition of ASM PEO is its 10th deal since 2022, a pace of consolidation in a sector where roughly 233,000 U.S. businesses use a PEO. Florida accounts for about 18% of PEO clients nationally, and financial terms were not disclosed.

The players

Engage PEO

Fort Lauderdale-based professional employer organization founded in 2011 by Jay Starkman, providing HR, payroll, benefits and compliance outsourcing to small and mid-sized businesses.

ASM PEO

Lutz, Florida-based professional employer organization founded in 2002 that serves small and midsize businesses in Florida and the Southeast.

The details

Under the arrangement, Engage will take on ASM PEO's client base and staff, so existing clients of the Lutz firm will be served through Engage's platform. ASM PEO handles payroll, employee benefits, workers' compensation and other HR functions for small and midsize businesses, and many of its clients are in hospitality, food service and construction. Those industries typically run high-turnover, multi-location payrolls, which is why workers' compensation and benefits administration are central to what a PEO delivers to them. Engage's earlier Florida deals, Innovative Employer Solutions in St. Petersburg and CEOHR in Sarasota, both in 2022, show the same pattern of folding in regional books of business.

2022: Engage PEO began its acquisition run, including the St. Petersburg and Sarasota deals.
December 2025: Engage acquired San Francisco-based Aspen HR.
November 5, 2026: Engage announced the acquisition of ASM PEO, which it disclosed on a Thursday.

Market Landscape

Engage's ASM PEO purchase continues a run of ten acquisitions since 2022, following the Florida deals in St. Petersburg and Sarasota and the December 2025 purchase of San Francisco-based Aspen HR. The consolidation pattern places Engage among the active roll-up buyers in a PEO sector that serves roughly 233,000 U.S. businesses.

Florida employers using ASM PEO should expect their payroll, benefits and workers' compensation administration to move to Engage's platform, so they should review their service agreements and confirm continuity with the new provider. Operators weighing PEO services should compare pricing and service terms across providers, since consolidation can change the options available in the regional market.

The takeaway

The deal shows PEO consolidation reaching Florida's employer-services market, which can shift which provider administers an employer's payroll and benefits. Operators with an existing PEO contract should ask their provider in writing how client transitions will be handled and confirm their compliance and benefits coverage during the change.