New AI Platform for Digital Employee Hiring
Miami business owners can now hire AI-driven digital employees to handle voice and video customer support tasks.
Updated on Oct. 21, 2026 in Remote Work
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Miami-based venture MORE Workforce has launched an artificial intelligence platform designed to provide businesses with digital employees for voice and video tasks. The firm aims to address rising customer support workloads and evolving expectations for small and mid-sized organizations.
Why it matters
Rising customer expectations and increasing administrative workloads often strain limited human staff, prompting a shift toward automated, 24/7 digital interaction tools. This platform offers a potential model for firms seeking to augment existing teams with AI-driven virtual workers.
MORE Workforce enters the market as a new subsidiary of Rio Cobre Holdings, targeting customers across the United States and Caribbean. The company intends to scale from its initial launch into broader international markets including Canada, the UK, and Africa.
The players
Burchell Gordon
Co-founder of MORE Workforce who holds an AI for Government certification from the University of Oxford's Saïd Business School.
Bevon King
Co-founder of MORE Workforce and a 2026 Halcyon Global Climate Fellow who previously won the 2017 Google Global Impact Challenge Caribbean.
Rio Cobre Holdings
The parent company that owns and operates the Miami-based MORE Workforce platform.
The details
The platform enables organizations to hire digital employees capable of managing phone inquiries, customer requests, and virtual meetings. By communicating via voice and video, these digital workers are designed to operate across both digital and physical environments to support human teams.
Timeline
2017: Bevon King won the Google Global Impact Challenge Caribbean.
2026: Bevon King was named a Halcyon Global Climate Fellow.
October 19, 2026: MORE Workforce officially launched.
Market Landscape
This development follows the broader industry trend of integrating conversational AI agents into standard customer service workflows. It signals a move toward specialized virtual labor models designed to replace or support traditional call centers.
Business owners should assess whether their current customer service volume justifies adding AI-based digital workers to handle routine inquiries. Evaluate the cost-benefit of virtual employee platforms against the overhead of traditional staffing to manage peak demand periods.
The takeaway
The deployment of voice-enabled digital employees allows firms to scale service capacity without adding physical headcount. Operators should monitor the performance of these tools in peer businesses to determine if such automation can effectively handle their specific customer request volume.
Further reading
For broader trends in how virtual staffing is evolving, see Remote Work.
More information
For more details on the platform, visit the MORE Workforce official platform.
Source note: This article includes information reported by Jamaica Observer.
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