Tom Brady's CardVault Expands to Florida Via Orlando
Collectibles retailers see a partner-run model extending a celebrity-backed chain into a new state.
Updated on Nov. 6, 2026 in Openings & Closings
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CardVault, a sports card and memorabilia retailer backed by Tom Brady, is scheduled to open its 21st store nationwide at the Icon Park entertainment complex in Orlando in mid-November, its first Florida location. The store opens through a partnership with Charles Woodson and Jordan Edwards, and a second location is planned for Canton, Ohio, in early 2027.
Why it matters
The Orlando opening extends CardVault's footprint into Florida through a partner-led model that pairs a celebrity-backed brand with local operators. For retailers of collectibles, it signals that entertainment complexes are being used as anchor sites for specialty retail.
CardVault's Orlando store is its 21st location nationwide and its first in Florida. A second planned site at Hall of Fame Village in Canton, Ohio, is slated for early 2027.
The players
CardVault
A sports card and memorabilia retailer backed by Tom Brady, operating 21 locations nationwide.
Charles Woodson
A former NFL defensive standout and college teammate of Tom Brady who is a partner in the Orlando store opening.
Jordan Edwards
A longtime business partner of Charles Woodson and an avid card collector who is a partner in the Orlando store opening.
The details
The Orlando store operates through a partnership with NFL great Charles Woodson and longtime business partner Jordan Edwards, an avid card collector. Locating inside the Icon Park entertainment complex places the retail operation within a high-traffic leisure destination rather than a standalone mall or strip-center site. The model combines a celebrity-linked brand with local operating partners, which lets the company expand store count while sharing operational responsibility.
Timeline
Mid-November 2026: Orlando CardVault store scheduled to open at Icon Park.
Early 2027: Second CardVault location planned at Hall of Fame Village in Canton, Ohio.
Market Landscape
Athlete-backed memorabilia retail has grown as a niche in which a known sports figure lends brand recognition to a multi-location chain. CardVault's Orlando store extends that model into Florida and into an entertainment-complex setting.
Operators in specialty and collectibles retail should watch how entertainment-complex sites perform as anchor locations for card and memorabilia stores. Retailers evaluating partner-led expansion should weigh the division of operating responsibility against brand-royalty or licensing arrangements, a matter for qualified counsel or an accountant.
The takeaway
The partner-operated expansion model lets a brand add locations without carrying all operating risk alone. Operators in collectibles retail should track whether the Orlando store's opening schedule holds in mid-November and whether the Canton site follows on its early-2027 timeline.
What happens next
The Orlando store is scheduled to open in mid-November 2026, and the Canton, Ohio location is planned for early 2027.
Further reading
For context on where new retail sites are going up and shutting down, see the Openings & Closings section.
Source note: This article includes information reported by Chain Store Age.
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