DecisionHR Expands PEO Sales Teams Into New Markets
The firm is appointing new regional sales leadership to drive service growth across eight states.
Updated on Oct. 21, 2026 in People
DecisionHR, a St. Petersburg-based professional employer organization, has appointed Rachel Barden as Vice President of Sales East and Sarah Green as Vice President of Sales West. Both executives will oversee the company's regional expansion into new state markets.
Why it matters
The appointments signal an aggressive growth strategy for the firm, which has operated since 1996, as it looks to scale its PEO and benefits services across high-demand coastal and southern markets.
The new leadership brings over 30 years of combined PEO and employee benefits experience to DecisionHR, which has served growing businesses since 1996. The company is currently building regional sales teams to support service expansion across eight states.
The players
DecisionHR
An IRS-certified professional employer organization headquartered in St. Petersburg that provides HR and benefits administration services.
Rachel Barden
The new Vice President of Sales East with nearly 20 years of experience in PEO and employee benefits sales.
Sarah Green
The new Vice President of Sales West who brings over 14 years of specialized PEO sales experience to the leadership team.
Chuck Link
The Senior Vice President of Sales who oversees the firm's national sales strategy and manages the new regional vice presidents.
The details
Barden and Green report directly to Senior Vice President of Sales Chuck Link and are tasked with building regional sales teams from the ground up. Barden will focus on expanding the firm's presence in New York, New Jersey, Massachusetts, Florida, Georgia, and the Nashville area. Green is charged with spearheading growth in California, Texas, and Colorado.
Timeline
October 21, 2026: DecisionHR announced the new executive appointments.
1996: DecisionHR began serving businesses.
Market Landscape
The company's expansion strategy follows the industry trend of IRS-certified PEOs leveraging increased regulatory oversight to build larger, multi-state sales footprints. DecisionHR continues to scale its operations while adhering to the specific standards required for IRS-certified PEO status.
Businesses in the identified expansion markets should anticipate increased outreach from DecisionHR as the company ramps up its regional sales infrastructure. Operators should watch for changes in local PEO service availability and pricing as the firm increases its competitive footprint.
The takeaway
The move underscores how PEO firms are aggressively targeting regional density to capture mid-market demand. Operators in the affected states should prepare to evaluate their current benefits administration providers against the incoming competitive offerings from this scaling firm.
Further reading
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