PMB Broadcasting Acquires Columbus AM Radio Station
The purchase of WBOJ-AM keeps the local Boomer Classic Hits format on the air under new ownership.
Updated on Oct. 20, 2026 in Healthcare
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PMB Broadcasting has filed for regulatory approval to acquire WBOJ-AM in Columbus, Georgia from 88.5 The Truth Inc. The transaction, valued at $100, secures the Class D station that serves as the origin point for the local Boomer 102.5 FM translator.
Why it matters
Operators in the local media space should monitor this consolidation, as the deal keeps the established Classic Hits format, which has aired on the station since August 2016, under local ownership.
The transaction for the WBOJ-AM signal at 1270 kHz is valued at $100. This Class D station currently supports the Boomer 102.5 FM translator, which has maintained its Classic Hits format for over eight years.
The players
PMB Broadcasting
A radio ownership company led by James and Debra Martin.
88.5 The Truth Inc.
The broadcast entity that serves as the seller of the WBOJ-AM license.
The details
PMB Broadcasting, owned by James and Debra Martin, submitted the acquisition paperwork to gain control of the WBOJ-AM license. The station functions primarily as an originating signal for the Boomer brand, maintaining the programming relay that serves the Columbus audience. The acquisition continues a long history for the frequency, which operated under the WSHE call letters between 2004 and 2015 before transitioning to its current format.
Timeline
2004 to 2015: WBOJ-AM operated under the WSHE call letters.
August 2016: WBOJ-AM began airing the Boomer Classic Hits format.
October 20, 2026: The acquisition filing was publicized.
Market Landscape
This transaction signals a transition in local ownership for a station that has provided a consistent Classic Hits format since 2016. It follows the long-standing industry pattern of consolidating secondary AM signals to protect FM translator relay rights.
Business owners in Columbus should watch for shifts in local ad inventory as ownership changes hands. Evaluate your current media buy agreements if they are tied to the Boomer format, as license transfers often trigger review periods for existing contracts.
The takeaway
The acquisition marks a change in control for a key regional signal that has served the Boomer brand for a decade. Local operators should verify the status of any ongoing advertising commitments with the station following the transition.
Further reading
For broader trends in local business consolidation, visit Healthcare.
Source note: This article includes information reported by Radio & Television Business Report.
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