Pacific Media Group Names New Radio Division President
The appointment consolidates leadership for the company's 21 radio stations across all island markets in Hawai'i.
Updated on Oct. 29, 2026 in People
Pacific Media Group has appointed long-time executive Sherri Grimes as President of its Radio Division. She will now oversee operations across the company's 21 radio stations throughout Hawai'i.
Why it matters
This leadership change centralizes strategic oversight for a major local media operator that maintains offices in Kahului, O'ahu, Kaua'i, Hilo, and Kona. Operators should track how the new division president adjusts service strategies across these disparate island markets.
Pacific Media Group operates 21 radio stations statewide. The appointment marks a transition from managing a single island market to leading the entire radio division.
The players
Sherri Hamamura Grimes
The newly appointed President of the Pacific Media Group Radio Division with over two decades of company experience.
Pacific Media Group
A media company that operates 21 radio stations with offices in Kahului, O'ahu, Kaua'i, Hilo, and Kona.
The details
Grimes is tasked with providing strategic leadership and oversight across all island markets, working directly with local market managers and leadership teams. Her transition follows a long tenure at the firm that began in 1999 and included a role as vice president and general manager of Maui radio operations starting in 2019. She previously served as the managing director of the Maui County Fair from 2009 to 2019.
Timeline
1999: Grimes joined Pacific Media Group.
2009 to 2019: Grimes served as Managing Director of the Maui County Fair.
2019: Grimes became VP and General Manager of Maui Radio.
October 26, 2026: Appointment of Grimes took effect.
Market Landscape
This appointment reflects the industry trend of centralizing executive leadership to better coordinate resources across geographically dispersed radio portfolios. It follows the pattern of consolidating management to improve operational efficiency in multi-market media organizations.
Business owners in Hawai'i should monitor how Pacific Media Group's new division-wide strategy influences advertising rates and partnership opportunities across their 21 stations. Marketing directors and vendors should evaluate how this leadership shift affects communication protocols with station managers.
The takeaway
Operators should monitor if the new leadership alignment shifts the company's approach to local ad inventory or community engagement programs. Keep an eye on station-level leadership updates, as these often signal immediate changes in how local market managers interact with regional business partners.
Further reading
For more on shifts in local corporate leadership, visit the People section.
