Lazer 103.3 to Launch New Daily Programming Schedule
Advertisers should review their local media buys to ensure alignment with the station's updated talent and time slots.
Updated on Oct. 23, 2026 in Remote Work
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Do you plan to change your listening habits when your local radio station changes its lineup?
Des Moines radio station Lazer 103.3 is set to debut a revised daily programming schedule on October 26, 2026. This shift includes the introduction of Ryan Gibbons as the new morning show host and reassignments across midday and afternoon blocks.
Why it matters
Programming adjustments for local media outlets impact the listening habits and reach of local advertisers who depend on specific daily time slots to connect with their target demographics.
The updated schedule features three distinct programming blocks: a 10am to 2pm midday slot, a 2pm to 6pm afternoon drive, and a 6pm to 11pm evening shift. These changes follow a station-wide shift in talent deployment across four total dayparts.
The players
Lazer 103.3
A Des Moines-based radio station that serves the local market with music and personality-driven programming.
Ryan Gibbons
The incoming morning show host tasked with leading the station's start-of-day programming block.
Wes Styles
A radio personality transitioning into the midday programming slot for the station.
Ethan
The radio host who will oversee the afternoon drive programming block.
Samantha Knight
The evening host who will continue to lead the station's 6pm to 11pm programming segment.
The details
Lazer 103.3 is shifting its talent lineup to reposition its daily coverage. Ryan Gibbons takes over the morning slot, while Wes Styles moves to midday, Ethan handles the afternoon drive, and Samantha Knight maintains the evening block. This reallocation of broadcast hours serves to centralize the station's airtime management under the new programming strategy.
Timeline
October 26, 2026: Ryan Gibbons debuts as the new morning show host and the revised programming schedule goes into effect.
Market Landscape
This schedule update aligns with industry-wide efforts to optimize talent placement during peak drive-time hours. It follows a broader trend of terrestrial stations reallocating personnel to maximize engagement throughout the broadcast day.
Operators in Des Moines who utilize local radio for advertising should audit their upcoming media buys to ensure their spots align with the new host lineup and programming blocks. Monitor the station's reach in the coming quarter to determine if the talent change alters the audience demographics for your campaigns.
The takeaway
Staffing changes at local media outlets are an operational signal to review your current marketing contracts and advertising spend. Track the engagement metrics in your monthly reporting following the October 26 debut to assess if your messaging continues to reach your intended local customer base.
Further reading
For more on shifts in local workforce and programming strategies, see Remote Work.
Live Poll
Do you plan to change your listening habits when your local radio station changes its lineup?
