Miss A Opens New Retail Location in Boise Towne Square
The discount retailer has replaced a former Volcom store on the mall's first floor, signaling a shift in the local tenant mix.
Updated on Oct. 21, 2026 in Openings & Closings
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Discount retailer Miss A has opened a new storefront at Boise Towne Square Mall. The brand took over the first-floor space previously occupied by Volcom.
Why it matters
The entry of new retail tenants into major regional shopping hubs provides an indicator of current demand for mall-based square footage. Operators tracking local retail leasing trends should monitor how new entrants backfill vacated storefronts at key anchors like Boise Towne Square.
The store opening involves a single first-floor unit at Boise Towne Square Mall, replacing a vacated Volcom retail space. Precise lease terms and total square footage for this new location remain unknown.
The players
Miss A
A discount retail chain that offers a wide variety of accessories and lifestyle products at value price points.
Boise Towne Square Mall
The primary regional shopping center in Boise, serving as a hub for major national and international retail brands.
Volcom
An apparel and lifestyle brand focused on action sports gear that previously held the mall location.
The details
Miss A has officially commenced operations on the first floor of Boise Towne Square Mall. The company repurposed the existing floor plan left vacant by the former Volcom store. This transition reflects standard mall management efforts to re-tenant prime corridors with new retail brands.
Timeline
October 20, 2026: Official publication date of the store opening.
Market Landscape
This opening follows the established pattern of backfilling retail vacancies at major regional malls, consistent with the retail property churn cycle documented by the International Council of Shopping Centers. Such moves reflect the ongoing efforts of regional centers to maintain tenant density.
Operators in the Boise retail sector should evaluate how this arrival influences local competition for mall foot traffic. Monitoring which categories are backfilling vacant space provides actionable data on current leasing demand for regional centers.
The takeaway
The replacement of a long-standing tenant like Volcom with a new brand highlights the importance of tracking local commercial lease turnover. Business owners should watch mall occupancy rates as a signal of broader health for their specific retail neighborhood.
Further reading
For more on shifts in local retail, check out our Openings & Closings section.
Source note: This article includes information reported by KIDO Talk Radio.
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Do you feel that new store openings are improving the shopping experience at your local mall?
