Young Money APAA Sports Names New NIL President
The Boise-based sports agency is scaling its NIL division to better manage its roster of 35 collegiate athlete clients.
Updated on Oct. 21, 2026 in People
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Boise-based executive Bryan Miller has been hired as the president of NIL at the sports agency Young Money APAA Sports. This move comes as the firm scales its name, image, and likeness division while recruiting high-profile talent.
Why it matters
The recruitment of an experienced NIL director signals an operational expansion for the agency, which currently manages 35 NIL clients out of a broader roster of over 100.
Young Money APAA Sports manages 35 NIL clients within a total portfolio of 100 athletes, supported by a team of approximately 20 staffers and 10 agents. Miller expects a dozen or more clients to transition from his previous agency, The Familie.
The players
Bryan Miller
An experienced NIL executive based in Boise who previously served as director of NIL at The Familie.
Young Money APAA Sports
A sports agency founded by Lil Wayne in 2016 that manages over 100 professional and collegiate clients.
Adie Von Gontard
The CEO of Young Money APAA Sports who oversees the firm's strategic growth and recruitment initiatives.
Shedeur Sanders
A high-profile college athlete who recently signed with the agency as a client.
The Familie
A sports agency that previously employed Bryan Miller as its director of NIL.
The details
Bryan Miller will operate out of Boise, Idaho, reporting directly to CEO Adie Von Gontard. His role involves recruiting college athletes and managing the complexities of negotiating university-level compensation and marketing opportunities for agency clients.
Timeline
2016: Young Money APAA Sports was founded.
Week of October 14, 2026: Shedeur Sanders joined the firm as a client.
October 21, 2026: The agency announced the hiring of Bryan Miller.
Market Landscape
The agency's expansion follows the industry-wide shift in athlete compensation policies established by the 2021 Supreme Court ruling in NCAA v. Alston. This hire reflects the intensifying competition among agencies to secure and manage high-value collegiate NIL portfolios.
Operators in the sports marketing sector should monitor the agency's ability to retain talent as it integrates a dozen incoming clients from The Familie. The move highlights the necessity of dedicated NIL staffing for firms looking to compete for top-tier collegiate athletes.
The takeaway
The agency's aggressive expansion underscores the growing demand for specialized NIL management expertise in talent representation. Firms should track the movement of athletes between agencies during major leadership transitions to gauge shifts in market share and client loyalty.
Further reading
For more on industry leadership changes, visit People.
Source note: This article includes information reported by Sportsbusinessjournal.
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