Midland States Bank Names New Marketing Chief
Illinois businesses banking with Midland may see shifts in how the bank markets its products and services.
Updated on Nov. 5, 2026 in People
Midland States Bank has named Matt Peno its Chief Marketing Officer, bringing more than 15 years of marketing experience to the Illinois-based regional bank's leadership team.
Why it matters
The appointment places a senior marketing leader with consumer-packaged-goods and healthcare backgrounds in charge of brand strategy and customer acquisition at a regional bank, a function where banks increasingly compete on digital engagement. For Illinois businesses that bank with Midland, marketing direction may shift as the new CMO aligns campaigns with the bank's business priorities.
Peno brings more than 15 years of marketing experience to the role. The announcement does not provide comparative figures on Midland's marketing spend or customer reach.
The players
Midland States Bank
Midland States Bank is an Illinois-based regional bank holding company serving commercial and retail banking customers.
Matt Peno
Matt Peno is a marketing executive with more than 15 years of experience across dental, food, and consumer-goods brands, now serving as Midland's Chief Marketing Officer.
The details
Peno leads Midland's marketing strategy and team, with responsibilities spanning brand strategy, digital marketing, communications and public relations, creative services, and marketing operations. He partners with leaders across the bank to align marketing initiatives with business priorities. His prior positions include Heartland Dental, Tyson Foods, Nestlé Purina, and Mars, which together span dental services, food production, and consumer goods marketing.
Timeline
November 4, 2026: Midland States Bank announces Peno's appointment as Chief Marketing Officer.
Market Landscape
Regional banks in Illinois compete with larger national institutions for deposits and customers, often through brand and digital marketing. Hiring marketing executives with consumer-goods backgrounds reflects the sector's growing emphasis on brand positioning.
Illinois business owners who bank with Midland should watch for changes in how the bank communicates products and promotions over the coming quarters. Operators evaluating banking partners may find it useful to note leadership changes when reviewing relationship and service expectations.
The takeaway
Track Midland's marketing messaging and product promotions as the new CMO sets priorities. Operators reviewing their banking relationships should ask their bank representatives how marketing and service changes may affect account offerings.
Further reading
For more on leadership moves across the sector, explore People coverage.
Source note: This article includes information reported by Effingham's News and Sports Leader, 979XFM and KJ Country 102.3.
